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Walt Disney internal and external analysis
Walt Disney internal and external analysis
The world history of animation
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Over most of the last century, Disney animation has transformed through many different eras. Some people claim there have been nine eras, some people claim there have been seven, others focus on the changes at large and only see two or three eras. Regardless, there has been an undeniable change. Some of the eras have even repeated themselves; Disney animation has gone through traditional eras, dark ages, and renaissance eras multiple times. The call for each of these eras has not come without need. Whether it be the needs of the children’s generation at the time or current events, Disney animation has changed. However, the question is: Did Disney Animation shape history in the United States or did history shape Disney animation? One of the …show more content…
This Disney era was characterised as the first Disney renaissance or Disney-Formalist period. In this period Disney animation reverted back to fairy-tale type stories such like the ones created before and after the wartime era. According to Pallant, a Disney critic, “Having entered a period of renaissance during the 1990s, which provided both artistic renewal and considerable box office success, the trajectory of Disney animation appeared fixed” (Pallant Neo-Disney). Many people consider the lessons behind stories, such as the ones produced in the renaissance era, as important and influential. Time magazine claims animations from this era, such as Tarzan, “stages its own powerful arguments about the modern world, about man’s violation of nature and its propensity to act in ways more savage than the animals it forever hopes to tame” (Mayer). Animations during this time associate with morals that the animators and Disney believe should be imbedded into the brains of their adolescent …show more content…
Disney animation reverted back to the fairy-tale type stories after a second period of dark ages. The second renaissance and the first renaissance are somewhat comparable in that millennials may have required the lessons that these animations provided. Pixar, which was bought by Disney Studios in 2006, produced films that again broadened the spectrum of topics that Disney animations would cover. Pallant describes this change as “Pushing the envelope in its features (engaging, for example, with ecopolitics in WALL-E [2008] and tackling themes such as miscarriage, bereavement and ageism in a heavy-hitting opening ten minutes in Up [2009])” (Pallant Demystifying Disney 143). After purchasing Pixar, Disney Studios then purchased Marvel Entertainment. During this period, Disney saw an opportunity to express their values on their Marvel audience which is mainly young boys and their girl audience which followed things like the Disney Princesses, High School Musical and Hannah Montana (Pallant Demystifying Disney 144). The studio would capitalize on profitability through selling the brand, but would also capitalize on pushing their values through the screen to their viewers. According to the Mises Institute (an institute that promotes deductive reasoning behind the science of human action), Marvel Entertainment contains many messages about politics and technology of military related things. Ryan McMaken, the
The Stories Behind Lotte Reiniger’s The Adventures of Prince Achmed The word “animation” defines as the technique of photographic successive drawings to create an illusion of movement, bringing a sense of life and vigor. Animation is usually associated with a sequence of drawings, bringing fluidity and character to a sketch. The same is said to miniature models, by the use of stop-motion; but what about cutouts?
In the end, what Halberstam is doing in her essay “Animating Revolt and Revolting Animation”, is providing a new way of thinking. Not just about the animated films she discusses, but also about humanity as a whole. Films such as Toy Story, Over the Hedge, and even Finding Nemo are used to represent a new utopia for children where they can escape the troubles of reality that are created by those that they are surrounded with. And other films such as March of the Penguins , that are used to rework humanity. Altogether,
Presently, Disney known for its mass media entertainment and amusement parks technically bring warm feelings to many children and some adults. Personally, Disney elicits magical fantasies that children enjoy and further encourages imagination and creativity. For decades Disney has exist as an unavoidable entity with its famous global sensation and reach. Furthermore, Disney is a multibillion dollar empire with an unlimited grasp on individuals and territories. An empire per se, since they own many media outlets, markets, shops, etc., you name it they got it. However, the film Mickey Mouse Monopoly presents an entirely new perspective on the presumed innocence projected in Disney films. This film exposes certain traits Disney employs and exclusively portrays through its media productions, specifically cartoons for directing and nurturing influence beginning with children. Mickey Mouse Monopoly points out camouflaged messages of class, race, and gender issues in Disney films that occur behind the scenes intended to sway viewers towards adopting Disney values.
Maltin, Lenard. Of Mice and Magic: A History of American Animated Cartoons, Revised and Updated Edition. 3rd ed. Plume, 1987. Print.
The standard Disney story from the mid 1930s to the beginning of the 1940s is one of the pursuit and somewhat linear progression towards realism. Many theorists used the term ‘hyperrealism’ to describe what appeared to be Disney’s “attempt to represent reality in a medium predicated on artificiality” during the Disney-Formalist period (Disney Formalism, Pallant, 40). Indeed, as the animation and technology employed by the company became more advanced, productions relied less on gag-based humor and metamorphosis and more on realistic animation to develop character and narrative. Many critics of this evolution viewed them as “a move away from animation’s main province, as well as a kind of non-artistry produced from simply duplicating live
Disney has made it his life 's goal to create home entertainment for both young and old. From the creation of Mickey to his work in films, Disney had made it clear that happiness is something that everyone should have. Disney had also know that animations is not just for the imagination of the children. Early movies such as Snow White and Pinocchio have clear messages for the younger views. “In Snow White- the main characters are victims of injustice who are eventually restored to their rightful place. In Pinocchio, the characters Pinocchio, Jiminy Cricket and Geppetto are faced with dilemmas, and their own actions result in them becoming victims of ev...
While most just think of Walt Disney as the creator of the Disney movie empire and the Disney theme parks, those such as author Steven Watts, who think more deeply about Disney, consider him to be the “influential architect of modern America” (Watts, p. 4). While the genius of Walt Disney has affected many aspects of American, and now overseas, cultures, his empire has had a significant impact on what people experience during childhood.
Disney promotes sexisim by forcing young girls to live in a patriarchal world. Cinderella, Sleeping Beauty, The little mermaid, Aladdin, and Snow White are all examples of popular Disney movies that encourage young viewers that they need a man to save the day. Yes, it’s true that there are recent movies such as Moana and Frozen that prove otherwise, but how long will it take to completely get over the fact that women are mainly viewed as secondary citizens compared to the men? There are countless examples of how Disney movies influence this theme, and how much the female characters’ actions, ideas and thoughts are not included in a Disney movie.
He discovered new ways to animate films and make the quality better (2). The use of color in Disney’s movies also set a new precedent in technology. Many critics still consider his work a masterpiece (12). In today’s world, one of the most important cultural aspects to most countries is the accessibility to tv and movies (6). If people want to learn something, they can take to the television, and voila. Disney played a huge part in the task of broadening communication through his important strides in technology. Without tv, knowing what is going on in the world would be a lot harder, and without Disney’s important discoveries in animation, recreational tv would be less
Produced in 2009, The Frog Princess is a Disney animation inspired by the Grimm Brothers’ fairytale, The Frog Prince. Both The Frog Princess and The Frog Prince deal with a multiplicity of issues, all of which contribute to supporting positive messages and morals (Ceaser, 2009). However, though The Frog Princess is based on a classic fairytale, it is far from being the same. The writers at Disney have taken a classic fairytale and created a “Monster” (Prince, 2001). This essay will examine the evolution of the original Grimm Brothers’ fairytale, the messages both main characters represent, and how the adaptation to fit a modern child readership diminishes a classic fairytale. Through discussing these arguments, this paper will prove that Disney’s adaptation into The Princess and The Frog is counter-productive in representing the original story’s messages, morals, and values.
According to Giroux (1996), animated movies are a part of children’s culture. Children’s culture consists of entertainment, artifacts, myths, etc. that are based around the notion of what it means to be a child. Animated movies, particularly Disney films, encourages the child’s imagination and fantasy to be enhanced, creates a drive within them to go on adventures and helps them develop an aura of innocence. Animated films are “teaching machines” (Giroux, 1996, p. 66). Disney films teach children about specific roles, values and ideals and also take them through the world of enchantment. It helps them to understand who they are and what it means to be a part of the society and an adult environment (Giroux, 1996). Disney characters are a reflection
Disney has portrayed women in movies by the use of animation characters for over a century since the 1900s. There has been a very big change since the early 1900’s to modern day in Disney’s depiction of the personalities of the women, their attitudes and ideologies towards men, and the way they are portrayed in the movies. This progression has had a distinct development, from passive damsels in distress in need of the help of men, to being superheroes. Therefore, the evolution of women in Disney movies will be analyzed through the use of university level feminist essays, as well as a research paper written about gender roles in Disney animation. The evolution will also be analyzed through examination of the clips of the movies themselves.
If i could have three wishes they would be to have anything aloud for 1 hour every day,No government,and to have disney princess band from the world.The reason why i want there to be crime for one hour every day is because we depend on being nice and sweet but for one hour no one could say anything about you or ask why you did it ,simple to have control of your time.The reason for no government is to show that humans who are’nt rich or have there name on a big snig have a mind of there own why should we pay taxes when half of it go’s to things that don’t help any of us if we pay you so much for taxes where douse that money go because it dousen’t go to anything helpfull except schools.THe reason why to band disney princess because they give
By many, animated documentary is considerate a new expression, or evolution, of the documentary, even if this genre (if it can be called so) is been around since the beginning of the 20th century. Some of the firsts examples were short animations such as Winsor McCay’s 1918 film The Sinking of the Lusitania or the propagandistic cartoons made during the World War I by John Randolph Bay, one of the pioneers of educational animation, who used it as a teaching tool for the US army training.
Throughout this essay I will be focusing on the effects of post-modernity in mainstream animated works, most predominately those within popular film and television. In a setting as rigid and conformist as Hollywood, due to their need to appeal to mass audiences in order to create revenue, there is little room for the experimentation and individuality that post-modernism encourages. Although independent art house animations are...