Web analytics is collection of web data to understand and optimize web usage by Analyzing and reporting the web data. It helps us study how much impact the website has on its users and thus helps optimize the website based on the results of web analysis. Web analytics helps us know critical information about our website like how many visitors who visited our website, Bounce rate (the number of visitors visited the website and exited rather than going to another page), unique visitors, time they were on the site, Links that brought them to the site, which keywords get traffic to the site. Thanks to the plethora of easily accessible tools available in today’s world. All the wesbsites and companies, be it the smaller, growing startup companies or bigger and industry giants use web analytics for optimizing their website and also taking better decisions for their Businesses. …show more content…
Offsite web analytics helps us to see the bigger picture of how your website is compared to others by collecting data from outside. For example, the position of your website in google, the traffic from social media or any other website to your website. Offsite Analysis also helps in measuring the potential audience to your website. On the other hand onsite analysis helps in measuring the actual visitor traffic coming to your website. They help in tracing how engaging and interactive the visitors find the website and also tell us weather he turned into either a customer or lead or not. In a world where the internet is becoming such a vital part in every one’s life the importance of web analytics cannot be downplayed by any
If the organization is unable to spend huge amounts on this web analytics tools and the corresponding resources it is better to spend some money on the
Sallam, Rita L; Tapadinhas, Joao; Parenteau, Josh; Yuen, Daniel;Hostman, Bill (2014, February 20). Magic quadrant for business intelligence and analytics platforms. Retrieved from http://www.gartner.com/technology/reprints.do?id=1-1QLGACN&ct=140210&st=sb
Online data tracking good because it allows companies such as Google, Yahoo, and Twitter to give you customize Internet service for better experiences. Online tracking allows advertisers to precisely target their consumer’s needs based on their b...
The most lucrative business on the Internet is marketing. Companies have come up with ingenious ways to generate revenue with very targeted advertising. Each company has their unique method to identify their consumers, some more complicated than others. For example, on a website geared to new mothers the advertisements would reflect that by advertising for baby diapers or formula. This type of targeted advertising is understood and acceptable. The consumer benefits by having advertisements in their interests and the vendor has a higher likelihood of making a sale. The Internet has introduced novel ways to track consumer habits and interests thereby creating smarter advertising. Microsoft employs their browser Internet Explorer using “cookies” to track user habits. Cookies are pieces of text stored by a user’s web browser, they are sent back and forth every time a user accesses a web page. These can be tracked to follow web surfers’ actions. Cookies are used to store...
Marketing Analytics is another concept that is very essential for your business or company. It comprises of all the technologies and process that would allow you to evaluate the performance of your marketing campaigns and initiatives.
Constant progress monitoring at construction sites is crucial to reducing cost and schedule overruns and enhancing quality control, documentation, and communication [1]. Therefore, there has been extensive research on automating the monitoring processes to ensure that the project managers can make informed decisions and take preventive measures at the right time. The state-of-the-art technologies for automated progress monitoring mainly include radio frequency identification (RFID) and three-dimensional (3D) model-based approaches such as laser scanning and vision-based augmented reality methods.
These obstacles include the wholesomeness of the data, analytical knowledge, an understanding of statistics, and several other philosophical and educational challenges. Gathering the data is usually half the battle in the analytics game. The data collected could include social networking information, sales lists, real estate listings, product lists, and product reviews and can be gathered into structured storage and analyzed. The gathered data proves to be a valuable resource for businesses that look to analytics in order to enhance their market
Companies have transformed technology from a supporting tool into a strategic weapon.”(Davenport, 2006) In business research, technology has become an essential means that many organizations use in their daily operations. According to the article, Analytics is a major technological tool used. It is described as “the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions."(Davenport, 2006) Data is compiled to enhance business practices. When samples are taken, they are used to examine research and understand how to solve problems or why situations are as they are. Furthermore, in this article, Thomas Davenport discusses analytics from a business standpoint. He refers to organizations that have been successful in their usage of data and statistical analysis. In addition, he also discusses how data and statistics can be vital in the efforts to improve the operations of businesses.
Now days, companies are searching for new ways of gathering data so that they can get useful data in order to make well informed decisions regarding the market they are operating in. Google analytics is considered one of the best tools offers extensive amount of data to business owners for free. However, the success of business is highly depended on how well they can arrange data and customize their collected data corresponded to their business priorities. Google analytics provides beneficial information for companies regardless of their extent of operation.
Analytics means using data and performing statistical analysis on it, applying quantitative and predictive models, in order to arrive at a certain decision. Analytics can be the first step in a process or can rather be an intermediate step as well. Analysis can be done using different set of tools that are available in the market or it can done manually using different concept and formulas. Business intelligence firms like Cognos, SAS and BusinessObjects have developed different tools that are readily available in market that assist in analysis and decision making. Analytics is used in order to find solutions to the problems and the solutions provided enables us to be successful and in the business world allow us to compete with our contenders.
Customer Relationship Management (CRM) is another field where A.I. is used. There is no doubt that the internet has changed the way that businesses and corporations interact with their customers, and A.I. helps by offering a myriad of data about the customersuch as their demographics and purchasing history. A.I. offers analytics in real-time, greatly benefitting the company as it works to improve its marketing and ultimately its profits.
We gather data from you when you register on our web website online, subscribe our newssheet, fill out a shape or speak the internet site. As soon as registering on our internet site, as applicable, you will be asked to enter your: call, electronic mail deal with or net site URL. You may, however, visit our web website anonymously.
Privacy – People put out their information publically in these websites who use that data to sell it to companies and make money using ads.
Technology has changed modern society drastically, both positively and negatively. Technology has influenced every aspect of our life, making it simpler but not necessarily better. Albert Einstein was concerned about the advancement of technology. "I fear the day that technology will surpass our human interaction."1 Undoubtedly, what has changed the most are communication, the spread of information, and how business is practiced. Consequently, practically everyone knows how to use a computer, connect to the Internet, or use a smartphone. This is demonstrated by the way the Internet is used daily by millions of people to communicate, to sell, advertise, retrieve, and share information. Thanks to the Internet, information from anywhere in the world is at our fingertips. As a result, the advancement of technology has changed our life in many ways including; sharing of information, communication, business, education, social interaction, simplifying everyday tasks, replacing basic skills and jobs.
The first word in the terminology is social, meaning enabling the humans within the community to connect with each other’s .The second word in the terminology is media, which are the tools human uses to reach, communicate and connect with each other’s. Today there are many forms of social media tools or instruments for example TV, radio, newspaper, internet and other social communication programs. These advances in technology have enabled us to share information and keep up to date with current affairs however, it can also have negative effect of its users.