Disadvantages Of Customer Orientation

As the economy grows sustainably, Customer market continues to expand, which causing more and more people will pay close attention to customer needs and consumption. Standing direction of the enterprise and producers, the overriding goal is to pursue the highest profits in consideration of elements such as Capital, technology and customer awareness. Since the the customer is the most important consumer about the product, as well as the resources of customer remain one of the leading factors that are considered when companies make decisions in the market to get high market profits. The most important factor is customer-oriented with respect to this essay. In another word, this essay will talk about two related aspects. One is the customer orientation

Along with other one is the company demonstrated how to use the marketing mix show the customer orientation.

Firstly, with the deepening and understanding about customer orientation, understanding of customer orientation is becoming increasingly important in the enterprise. Which means enterprise customer as the starting point to meet customer needs and increase customer value. On the same point, enterprise customers need to make analysis of the customer 's consumption capacity, the customer 's consumption preferences and consumption behavior. On the other hand, Producers need to focus on development of new products and innovative marketing tool to meet the customer 's consumption. It emphasizes the company need to avoid departing from the actual needs of customers, as well as according to customer needs and preferences to produce products.

Second is the distinction between different types of orientation and customer orientation. Different companies have different marketing direction, It depends on the company 's business strategy and personal standards. Orientation in business covers different dimensions, depending on the

The right to decide on the type of product produced earlier has been transferred to the hands of customers. On the relationship between producer and customer, the customer is an active one, when a producer for production need to be aware of consumers preferences and spending power, It will bring some benefits and disadvantages about customer orientation. To start with advantage which customer orientation will allow producers bear real responsibility for the customer, customer demand is the center and starting point of the whole enterprise activities ( Cho, Kim, and Kim, 2014), extended enterprise commodity, interactive and merchandise sales that is to allow customers to buy their products, therefore companies must bring satisfactory quality of service to customers. For example, McDonald 's worldwide has more than more than 32,000 stores, is also the world 's most famous restaurant. Their most famous product is the hamburger, despite the fact that there are many restaurants in hamburger taste will surpass them. The difference is that McDonald 's food can be provided to customers good quality, high cleanliness and excellent service. McDonald 's operators, material suppliers and service providers can make the customer responsible behavior, in addition to effective consumer is responsible for the