Differences Between Walt Disney And Netflix

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I choose Netflix and Walt Disney for my course project. These two companies are very popular; Netflix is popular among many people and Walt Disney has been in business for many generations. I believe both companies experienced significant internal changes in the way they provide entertainment for all ages which affected their employees in some way. Both companies respond to external forces that require both businesses to consistently force change internally and maintain the demands of their customers. One company has many years of providing traditional entertainment for many generations who value their ideas of quality film making through many different levels. The other company is new to the entertainment world by providing radical methods …show more content…

Can a Netflix executive team change decision to meet the desires of the generation that is on the go. Furthermore, having their entertainment and selective pricing that makes sense without cutting their employees? The Change Analysis Walt Disney Company has gone through many changes throughout its history starting in 1920. Walt Disney Company is known to millions of people worldwide as a principal leader in family entertainment in cartoons, movies, theme parks, cruise ships and television stations. The name Walt Disney stands for quality entertainment for many years ("Disney History," n.d.). The Walt Disney Company is managed by a team of visionary leaders to deliver the company’s commitment to excellence, and inspiring creativity and innovation that are respected throughout the world (Swisher, 2011). One of the ways that the Walt Disney Company has gone through changes was announcing a multiyear agreement with Microsoft to license Walt Disney products on a Windows based format that would make all Walt Disney video entertainment accessible to any device that was compatible with the windows operating software ("Walt Disney press release," …show more content…

This included gaming devices like the Xbox or the Wii systems etc. The mailings of the DVD’s had a cost that was covered by Netflix, not the customer. Initially this was no big deal for Netflix, but as postage cost went higher, it affected Netflix operating costs ("Netflix Timeline," n.d.). In the fall of 2011 Netflix CEO Reed Hastings announced big changes that included a new website, and different pricing for the customers who wanted streaming only, mailing only, or both. These changes were not well thought out and millions of customers reacted swiftly by cancelling their subscriptions. Later on CEO Reed Hastings backtracked and cancelled the new website, but kept the price increase for the customers who still wanted the mailings and streaming option. After a time the millions of customers who left to discover that the price was worth it and returned. Later that same year, Netflix Inc. had increased their revenue share of United States online movie business from 1% in 2010 to 44% in 2011. Netflix surpassed Apple Inc. in the online movie download business. Netflix grossed $992 million in 2011 ("stockinvestips,"

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