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The influence of fashion and fashion lifestyles in our society
The influences of media
The influence of fashion
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Today, society is controlled among the media, and every individual who's influenced by society's manipulating ways. There are many popular advertisments that impact the lives of others. Most advertising can be found on the internet, magazines, or even in newspapers. One of the most effective advertisments in today's society is beauty advertisments. Girls, boys, women, and men are often faced with the fact of how to look better in order to fit into a society that is controlled by the wrong things.
The media and many advertisments influence, or at least try to influence viewers and listeners. Beauty advertisments particulary uses skinny, long-haired models, with beautiful soft, and smooth skin with a beautiful eye color texture that complements the product being advertised. The people who work in the field of advertising use beautiful models for make-up, clothing, and for a representation of what an individual young lady, or man should be, or look like. Beauty advertisments often target young girls, making them insecure and feel worthless about themselves when their fine just the way they are. Advertisers make it very broad about the product that they're selling, and having a model present for the advertisment to attract other young ladies who feel that wearing make-up and beautiful wardrobe will make them beautiful, and look like the presenters, or models on television.
When watching my local television channels I observed why most beauty advertisments target younger individuals because it's eaiser. A young girl seeing mascara, or eye liner on a model on t.v would likely want to become that model and would be the one buying the product being advertised because of that individuals young age, and due to the fact that this p...
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... style to feel like other's like I was worth something. I soon realized as I got older that "living through, somebody else's shadow will keep me from knowing myself,". I realized that being myself and wearing what I like makes me even more beautiful. The advertisments on t.v are not the way they seem in reality.
I began to see that advertisments of any sort are just advertisements. Which are made to attract people who only let the effect of advertisments, and society control them. I enjoy and accept some beauty advertisments, but in today's society any form of an advertisment leaves a sense of insecurites, guilt, happiness, and questions about many products that are advertised only to control us, as individuals if we continue to let it control us. Instead, coming to the realization that the things we become accustomed to on television are just advertisments.
This is a stereotype, which has been engraved into heads of men, women, and children. By plastering the world with models who seem to have it the genetic jackpot, Dove set out to discredit this cultural cast created by our society. Body image, to some people, is the first part of a person they notice. A study conducted by Janowsky and Pruis compared body image between younger and older women. They found that although older women “may not feel the same societal pressure as younger women to be thin and beautiful…some feel that they need to make themselves look as young as possible” (225). Since women are being faced with pressure to conform in ways that seem almost impossible, Jeffers came to the conclusion “they should create advertising that challenges conventional stereotypes of beauty” (34) after conducting various interviews with feminist scholars. The stance of Figure 1’s model screams confident. She is a voluptuous, curvy and beautiful women standing nearly butt-naked in an ad, plastered on billboards across the globe. Ultimately, she is telling women and girls everywhere that if I can be confident in my body, so can you. Jessica Hopper reveals, “some feel that the ads still rely too heavily on using sex to sell” (1). However, I feel as if these are just criticisms from others who are bitter. With the model’s hands placed assertively placed on her hips, her smile lights up the whole ad. She completely breaks the stereotype that in order to
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
There is no denying that women are given high standards when it comes to their appearance. Advertisements make women look flawless and always perfectly groomed; no matter what she is captured doing in the advertisement. Skyy vodka, especially in their July 2010 Maxim magazine advertisement, is guilty of discriminating against woman. At a first glance upon this hypnotizing ad, the white, flawless, perfectly groomed female appears to be in a dress with a matching background. At a closer look, the girl with luscious locks of orange hair is simply lying naked in a bed, under what is safe to assume, her man or any man’s sheets. Male dominance in our society is still a major problem. Males either create or are exposed to advertisements
Analysis of an Advertisement We live in a fast-paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audiences openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement, you must use their product.
Nowadays, it is almost impossible to avoid exposure to advertisements. Since most people are exposed to the advertisements, the advertisements and the values that they sell influence the society. In Jean Kilbourne’s essay, she asserts that “[a]dvertising sells values, images, and concepts of love and sexuality, romance, success, and, perhaps most important, normalcy” (126). According to Kilbourne, the advertisers sell not only their products but also the values and one of the most popular values that the advertisers sell is beauty. In today’s society, the effects of beauty are outrageous as people’s attention to the physical appearance increases.
This puts an unnecessary pressure on girls that they need to have nice skin or else they will not be beautiful. C. Quotation Intro: Rodas states that, cite: “These ads take advantage of the need to look and feel beautiful. Without makeup, many women cannot feel beautiful, no matter what age” (Rodas).
To sum up, it is often said that advertising is shaping women gender identity, and some have been argued that the statement is true, because of the higher amount of sexual references of women that advertisement show and the damages that occur on women’s personality and the public negative opinions of those women. As well, the negative effects that those kinds of advertisements cause to young generations and make them feel like they should simulate such things and are proud of what they are doing because famous actors are posting their pictures that way. Others deem this case as a personal freedom and absolutely unrelated to shaping women gender identity. On the contrast, they believe that, those sorts of advertisements are seriously teaching women how to stay healthy and be attractive, so they might have self-satisfaction after all.
...r young, impressionable mind will have been exposed to more than 77,000 advertisements, according to an international study. Last week, it confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). The propaganda techniques such as liking, sex appeal, and celebrity endorsements are used in advertisements constantly. Commercials on television, billboards, magazines, and various other advertisement types are everywhere you look in America, and sadly it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day, and the beauty industry is getting bigger and bigger. Propaganda has molded our worldly perception of beauty and will only continue to hurt us and gain from our lack of self-esteem if we allow it to.
As of the modern day, advertising is everywhere; it is on our televisions, we hear it on the radio and we see it on cars and trucks. Advertising can take many forms, one of which is propaganda. Propaganda techniques are useful in persuasion and drawing people to a certain cause, but mostly we hear of propaganda being used in times of war. However, the Dove’s Real Beauty campaign is a modern day example of propaganda that uses many known techniques of persuasion. This campaign is very prevalent in today’s society because it targets body image among women; more specifically, the campaign aims to positively change how women view themselves.
Advertisements are found everywhere in today’s world. They have a big impact on what the consumer buys. Commercials are often aimed towards children and teens because they will ask their parents to buy the product. Another reason teens are targeted by advertisers is because they have money to spend and are willing to buy unnecessary products, especially if it is the latest and greatest. Teens feel that they need the newest electronics, clothing, and other luxury items.
In the daily fight for the emancipation of women and the pressures and influence of advertising, women of all ages are coerced into physical and psychological self-torment trying to achieve an optimum look or image. This is something not limited to a few. One can see the work of television advertisers in high schools everyday as girls wear the same clothing, makeup and accessories as their favorite stars. They may also try to imitate models they see in teen magazines. While it is fairly obvious that such a phenomenon exists, what is not so obvious are the detrimental effects.
The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem.
As marketing strategies have evolved, they have enhanced the ability of advertisers to communicate to the "masses" more effectively than ever before. This ability has allowed advertisers to not only reach more markets, but to be more influential in the decision making process of the audience. American society, especially young women, is being influenced by advertisers more now than in previous generations. It is not by accident that teenagers and young adults are targeted by advertisers, especially since their purchasing power as a group exceeds that of any other consumer group. Not only have advertisers learned to identify specific products that appeal to men and women, but they have also found that the "want" of the consumer can be turned into a "need" for the advertised product. Many of the beauty product companies advertise their products as a "need" which ultimately appeals to a vast majority of women.
The ideal image that the media has created is to be exceptionally thin and tall. This is what the media considers to be beautiful. This ideal image can be seen on a daily basis just about everywhere on advertisements, which promote this unattainable image constantly. Research has proven that women tend to feel more insecure about themselves when they look at a magazine or television, which makes them feel self conscious(Mackler 25). The irony in this is that not even the women in the advertisements are as flawless as they appear to be. In order for a woman to appear in the mass media her image must be enhanced in several ways. A women is often airbrushed to conceal their actual skin but it does not end there. Through various computerized programs a woman's actual features are distorted until a false unrealistic image is reached.
Show business promotes commercials, print advertisements, films and shows where unbelievably perfect women are seen as the ‘ideal beauty’ The ‘ideal beauty’ controls the behavior of young girls and manipulates their perception of beauty. The term ‘ideal beauty’ is defined to be a conception of something that is perfect, especially that which one seeks to attain. Many young girls everyday are exposed to fashion and beauty advertisements that feature models who are portrayed as ‘perfect’. Due to this Technological Age, girls are exposed to many advertisements that encourage them to be like the featured models- tall, skinny, and foreign. There is also a survey conducted by Renee Hobbs, EdD, associate professor of communications at Temple University which states that, “The average teenage girl gets about 180 minutes of media exposure daily and only about ten minutes of parental interaction a day.” Moreover, media also promotes and advertises cosmetics, apparel, diet pills and exercise gears in the name of beauty and fitness, convincing girls to buy and ultimately patronize their products. Becoming very addicted with using such products can eventually lead to overdoes and becoming vainer. It may seem obvious to most of us that people prefer to look at beautiful faces. While beauty itself may be only skin deep, studies show our perception of beauty may be hard-wired in our brains (Stossel,