Delta Airlines Executive Summary

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I have carefully chosen scheduled airline operation also known as a part 121 carrier that will be similar to a metro transit system certain route and scheduled time frames. Consumers will purchase tickets to different locations throughout the world, and the airline carrier will provide a unique experience to its customer. Therefore, the airline will recommend procedures that will enhance consumer experience and increase market demand. Some of recommendations for the airline operation are extremely importation to ensure market growth and to reduce negative surplus. The first recommendation is the number of locations, and the target customers. Therefore, the airline will offer flights throughout the United States with a scheduled airline operation, …show more content…

The airline industry in these regions is very competitive and the competitors are well established. The U.S. passenger airline industry has returned to profitability following the recent economic recession. From 2007 through 2012, the industry generated approximately $21.7 billion in operating profits despite losing about $5.6 billion in 2008. U.S. airlines maintained approximately $13 billion in cash reserves in 2012. The prices will be beneficial to consumer and maximize company profits, however there will be the standard pricing for certain services, and the exclusive services can be purchased additionally. Therefore, the exclusive services will have a per hour charge for high demand services, such as the extra room for passengers with children, access to free massages chairs The airline will offer customer an exclusive service at affordable prices, such as extra room for passengers with children, access to free massages chairs. The airline will offer restaurants style meals, drinks each seat will have a pillow and a blanket. Passengers will also accumulate frequent flyer miles on the loyalty programs, and couples will have the opportunity to purchase ‘cuddle seats’ or ‘Sky couches’ upon

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