Dell’s Online Products and Services

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1) Dell’s online products and services

Ten years back, where the majority of business transactions were conducted offline. Today, the trend of most of companies is to deal with its consumers through internet and not just using PCs, the customers are using different types of platforms such as mobile phones, tablets and other small mobile devices. Just imagine that all computer manufacturers are in along marathon has no end point, guess who is running alone in the front? Answers would be different but sure Dell is one of them. Its success came from a strategy which is missing with most of its competitors. Dell has effectively relied on its online selling strategy more than offline selling strategy. Actually, the core of Dell’s strengths is on its website which is the platform of most deals and services and also selling computers directly from company to customers. These deals and services are shown in the following:

Popular Products:

Product Name

XPS 15

Inspiron 15 laptop

Inspiron 15R

Alienware X51

Price

$1,599.99

$479.99

$679.99

$699.00

Picture

Deals for Homes:

Dell has categorized its online deals into different divisions and “Deals for Home” is one of them. From the website it sells home use devices such as laptops, desktops, and other type of devices. Moreover, Dell offers tablet devices like Dell Venue 7, Dell Venue 8, and Dell Venue 11 Pro. More than this, the company are recently used to offer customized computers for even individuals and group of customers. This is really a competitive advantage makes Dell outstanding compared to its competitors. Home devices are always needed and Dell make the available on hand ...

... middle of paper ...

...ok and linked in. They use social media sites to picture their imagination and to place the company events.

7) Recommendations:

Reach: focus more on customers in social media by finding what interest them and try to initiate interaction with customers and increase the buzz about the brand.

Act: improve the company website to make it more interactive with customers such as using products rating and comment on products they have used. Dell should focus on building and expanding brand advocates and use them in order to increase interaction.

Convert: using other platforms rather than relying on company website to increase interaction in order to the expand sales by providing discounts and promotional coupons.

Engagement: Dell could use co-creation (procumer) with customers to engage them to contribute in the creation of new products and services.

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