Delivering Unrealistic Standards

698 Words2 Pages

Advertising for self-appearance, such as makeup and clothing, should stop delivering unrealistic standards of beauty, and false messages. There are many reasons why advertising should show natural and realistic standards of beauty, in this essay three will be discussed. First of all, in a lot of advertisements, models are photoshopped to erase their flaws and blemishes. This lowers many people’s self esteem, and causes them to feel as if they need to look like, or similar, to the advertisement. Secondly, advertisements for the fashion industry are used weekly, which has evolved into 52- micro seasons of fashion, instead of the standard Autumn & Winter and Spring & Summer. This new, modern way of selling clothing, targets consumers to buy …show more content…

Due to this method of making certain beauty products look miraculous, more than two thirds of women suffer from low-self esteem issues, unhealthy habits, and sometimes even depression. No human being is perfect according to society, yet advertisements still set high expectations of beauty, especially on teenagers, and young women. The brand Dove, did a study with 1000 women, and many said that the beauty industry was having a negative impact on their lives. 96% believed that advertisements for beauty are not accurate representations of women today. Many young girls, ages 9-13, spend a significant amount of money on beauty products, due to an influence on media. As a result, models should not be photoshopped, to reduce and prevent future cases of self esteem issues and …show more content…

A person sees an average of 3000-5000 advertisements a day, from billboards, to social media. By being compelled to buy a product, consumers waste their time, money, and essentially the product if they do not need it. A lot of people buy material and items because they feel that it will make them fit in or be happy. In reality it may just give the buyer happiness or joy for a short period of time, until the next irresistible item catches their eye. By having compelling, persuasive advertisements, parents also have the pressure of buying their child’s wants, to make them happy. These are just a few reasons why advertisements should not use persuasive, tempting material, if it is false or

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