Daniel Harris's 'Cute, Quaint, Hungry, And Romantic'?

Due to the ever-increasing number of brands, and the way people associate products with their lives, several authors have discussed the controversy of manipulation of advertisements, the way Daniel Harris always thought that consumers are irrational, manufacturers are controlling them in his book “Cute, Quaint, Hungry and Romantic” ", was the same as the way of thinking of Baudrillard that manufacturers are creating needs and desire to drive the consumers towards a certain product. However, is this idea a myth created by authors or are we the ones who can either accept these desires to invade our thought or disapprove them? We're here now not to state the obvious, but to clarify both ways of thinking and how this controversy had arisen.

Although this might be beneficial and can help facilitate our lives, part of people became manipulated by-products. As Harris mentioned in his book that products can manipulate people by deceiving them into the thought that this new product can actually improve its function, and will be more functional than older one (2001, p.). In fact, both products will lead to the same outcome at the end. In the book in defense of advertising, Jerry Kirkpatrick shed lights on the idea of manipulation of advertisements, he noted that it deceives the consumer through subliminal advertising, what they have discovered is that there is nothing called “subliminal perception”, subliminal perception is the sensory stimulation that is below a person's threshold for perception, (2007, pp.25-27). The terminology itself is wrong as it describes phenomena not witnessed by the eyes. Furthermore, the way Baudrillard describes advertisements is that it is creating needs and desires, they are displacing a system to fool people to buy products (1988, p.15), a system of needs. This system is implemented without our awareness, we aren’t aware of our actions when we capitulate to those desires advertisements create. On the other hand, the book in defense of advertising states that a person is 100% aware of all his actions, and he has the ability to accept whether to let advertisements deceive him or to shut them down. In addition, there is nothing in fact called creation of needs, advertisements might bring awareness to a product, but they cannot change the taste of a person nor establish an additional taste. Nothing can convince a person to buy a product since an attractive figure is representing this product. We can say that people tend to be