Customer Service Team Case Study

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The situation faced by the customer service team is due to the lack of employee motivation. Motivation in a team is essential, as it affects the productivity and the performance of the team. It shall be the manager’s duty to motivate his employees so as they work towards achieving the organizational goals (Lim , Chua, Usa, & Richard, 2015).

Allan Wu and Wendy Tay should first resolve their conflict together. Since they will be required to work together, they should develop the collaborating style to resolve their conflict. The collaborating style allows both parties to be in a win-win situation and will require enhanced cooperation and determination (Lim , Chua, Usa, & Richard, 2015). They should be committed to serve the needs of the department …show more content…

This can be achieved by providing opportunity for growth, recognition, responsibilities and challenges (Sincero, 2012). The staff in the customer service team should be provided opportunity to take on challenging tasks. One example is through job rotation. As they might find their jobs to be less “glamourous”, staffs can be rotated amongst the customer service team with the sales team. Customer service employees can be sent for sales techniques classes, whereas sales staff can be sent for customer services courses. This will enhance their capabilities and allow them to perform job rotation effectively. Staffs should also be rotated with ground supervisory roles. For example, every day, one staff will be appointed as a team leader. The team leader will be responsible for the day operations and will have decision making roles. This will allow everyone to have a chance to have supervisory roles and experience. Recognition should be given to promising staffs, in the form of promotions, praises and awards. Allan and Wendy should also come out with a pledge and remind the employees on the mission of the company. The recitation of this pledge should be done daily, so as to promote a sense of belonging, loyalty and responsibility to the …show more content…

It contains four factors; financial performance, customer service, internal business processes and the potential for learning and growth (McCarthy & Chapman, 2013). The managers of LF should first identify the vision and mission of the organization. Strategies would then be needed in order to achieve the desired organizational vision and mission. LF would need to identify which areas in the four factors needed improvement, and impose specific, measurable, achievable and realistic targets (McCarthy & Chapman, 2013). The use of key performance indicators (KPI) will be used to measure the performance of the targets.

As financial performance has always been LF’s focus, the managers should come out with measures to enhance profitability. Targets such as growing revenues, profit margin on sales and gross margin should be realistically set. For example, LF can aim to achieve a constant growing profit margin on sales figure on a quarterly basis. If LF meets this target every quarter, it can be interpreted that it is

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