Finally, I will discuss the social and cultural implications of the professionalization of sport. In this paragraph I will look at how the professionalization and commercialization of sport through radio and sports broadcasting has led to sports becoming more of a social practice, and as well has led to a “fan culture”. “Technology has the power to affect not only education but also culture, religion and personal thoughts and beliefs. While the world population is continually growing, our global world seems to be getting smaller as we are able to connect to people in a way that was never imagined. Radio and television were among the early contributors to this new form of mass media and played a role in affecting world political views” . This …show more content…
With the emergence of “fans” we get a sense of how much sports journalism helped professionalize sport but as well make it a more social practice. The most important factor of sports journalism is the representation of how the sporting discourse connects with wider social, political and economic discourses. The sports articles that are made through sports journalism help make sport a more social practice because it reconstitutes aspects of national and cultural identities. For example hockey is continuously said to be a Canadian game, and baseball and football are looked at as American sports. Not only do the technological innovations help set up cultural values and tradition for specific countries, but as well set up specific sports to have a national identity. Overall, sports journalism has impacted sports in a positive way in that it has made people more aware of sports going on around them. The more modern sport had become the more important the audience or the “fan” had become. In the book Sports Fans, Identity, and Socialization: Exploring the Fandemonium they discuss how important the emergence of media has become to the socialization of
Sports have undoubtedly had a global impact on culture. From ordinary, popular sports such as running to more blatantly bizarre and obscure activities such as extreme ironing, the world-wide appeal of athletic activities in society has led to their integration in a variety of cultural outlets such as television, social media, journalism, and film. Extending from this desire for athletic competition is the equally ravenous appetite for talented athletes who ultimately transform the sports in which they play. One particular form of communicative media, classical literature, has largely been influenced by society’s desire for the epic athlete, enabling a spectrum of authors from Plato to Hemingway to cater to this audience. Transcending the multitude
In sporting activity participation and televised sports, there is a noticeable difference between male and female interest and involvement. In the article Center of Attention: The Gender of Sports Media Michael A. Messner discusses the issues that involve all aspects of sports strictly being a man’s affair. Messner expresses ideas that men are not only the forefront of sports participation, but sports media as well. A point is made in the article about the leaders in sports being those who are the most aggressive. This point is the reasoning behind why men are the superior figures in sports. The aggressiveness of men causes there to be more interest into male sporting activity which makes men a dominant figure in sports.
The media and technology have impacted a huge part on the way people view sports. Technology hasn’t only transformed the way of interacting with sports from the past ten to fifteen years. Not only has techn...
In fact, the introduction of new technological entertainment has served as a gateway for the new generation of athlete culture: video games. As a result of the growth of video games, Esports (short for ‘Electronic Sports’) is slowly being integrated into athlete culture worldwide through its spectacular foundations, overwhelming popularity, vast prize pools, and recognition by official authorities. The birth of Esports can contribute most of its discovery to its original roots from the 19th century era (Bellis). To understand the next generation of athlete culture, Esports, it is necessary for individuals to understand the beginnings of the new breed. During the 19th century era video games were often overlooked due to its funky nature, however, the introduction of new technology that allowed individuals to manipulate and control objects was appealing to some (Bellis).
Coakley, J. J. (2007). Sports in society: issues & controversies (9th ed.). Boston: McGraw-Hill Higher Education.
Rowe, David. Critical Readings: Sport, Culture and the Media. Open University Press: England, 2004. (pp. 210- 228)
The Web. 31 Mar. 2014. The 'Standard' of the 'Standard'. Duncan, Margaret C., and Nicole Williams. "This Revolution Is Not Being Televised" Out of Play: Critical Essays on Gender and Sport. By Michael A. Messner, Ph.D. Albany: State University of New York, 2007.
To deepen our understanding of the cultural values embedded in sports and to explore current values and power structures regarding men and women, it is necessary to investigate the effect that the media may possibly have in influencing beliefs about gender-appropriate sport behavior. The media is a powerful factor which influences our beliefs, attitudes, and the values we have of ourselves and others as well as the world surrounding us. It seems that the televised coverage of athletics continues to reinforce the ongoing division between males and females, and to reproduce traditional expectations regarding femininity and masculinity.
Sport and identity together have a unique relationship in which any regional or national place can use sport as a means to create a sense of identity. The relationship is complex and varied. Identity can be explained as understanding what or who a person or a thing is. Sport is capable of creating a feeling of nationhood and this is an important factor. It is important too for a nation to create a sense of identity but it is especially important for a regional area. For a small country to host a major sporting event is a significant achievement especially with having rivalry with bigger neighbouring countries. Nationalism can be expressed in a less aggressive manner through sport because there is a clear winner and loser; it is a clear cut way of asserting superiority of your notion over others. In this essay, one regional and one national example will be looked upon to see how they use sport to assert their sense of identity. Cricket in Yorkshire County Cricket Club will be used as a source of a regional example and rugby in South Africa will be used as a national example. We will look at the factors they used to inflict sport as a means to promote their identity and also if these identities are sustainable.
Certain sports have gained popularity on account of increase coverage from the media. Coverage of sports events on TV has improved quiet a lot since last decade and it has become more appealing. Despite of ease of access provided by various mediums, there are some sports fanatics who continue to value physical presence more than watching sports on TV or with the help of some other device. Media presents the sports events and sports starts in a way that it induces the audience to be personally present and captivate the moments.
Sports throughout history have shown close ties and relations to values and cultures of a society. Sports and competition have adapted and grown as the world and people have grown and developed. Sports are often seen as simple consequence of the industrial revolution. The Impact of increased urbanization, better communication and transportation, as well as more time and income for specialization, all led to the creation of sports. (szymanski). In essence As the public sphere grew so did the concept of sport. (Szymanski). Even the impact colonization had on spreading sports, shows the congruence between the development of society and development of modern sports. What make sports very unique is that they always bring about a sense of culture
The movie Invictus brings up several key points about the media in everyday life. One of the most prominent points brought up in the film is that sports have the power to bring people together and unite them with a common goal. Sports are an enormous part of the media and cultures all over the world. Whether it be the Super-bowl, World Cup, or Olympics, millions of people continue to unite and cheer for the teams they support. The reason in which sports often unites people is that it gives people something in common with one another. No matter what race, age, or gender, people of all types enjoy watching and supporting sports teams which is why it is such a powerful means to unite people.
The downfall of the influence that the media has on sports is that they can be bias toward situation that may arise in the sports world. There can also be too much or not enough sports coverage on at time when society needs them. Athletes often feel that they receive too much attention and can’t live their lives. A prime example is Seattle Seahawk running back Marshawn Lynch, who has publicly voiced his frustration with the media, even going as far as answering every question asked with “I’m just here, so I wont get fined” twenty-five times during Super Bowl media
Adopting an anthropological questions, researchers frame fundamental questions around a wide range of theoretical models (Coakley and Dunning 2004:150). Researchers in the anthropology of sport tend to employ a distinctive framework within which to address among other things, specialised problems like gender and sport, sport and ritual, and violence in human society (Blanchard 1995:23). The anthropology of sport is primarily a behavioral science closely related to cultural anthropology (Blanchard 1995:23) and tied to the knowledge that sport is an institution and a component of culture (Coakley and Dunning 2000:151). Cultural anthropologists believe that play, sports, and physical activity are universal features of cultures, past and present. Following this rationale, the study of sport should enable researchers to access the quality and nature of social problems of particular cultures (Blanchard 1995; Chandler et al
Different studies and analysis opens up many of the inner dimensions of the experience of sports and media. Understanding sports, media, and spectacle reveals both details and generalizations about our culture and our general humanity.