Cross Selling Essay

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Cross selling is a marketing term that refers to the sale of a product along with the product already bought by the customer. It is basically the art of making customers buy something else along with the products they have already chosen. McDonald's all-time great: 'Do you want fries with that?' is one of the most well-known textbook example of cross-selling. It is simple and yet extremely effective for increasing revenue. It should be noted that cross selling isn't about manipulating customers. Rather it is completely the opposite. In fact, it is most successful when you stick to extra items the customer would honestly be interested in. These are items, which are connected well with the products they have already bought. If you somehow cross …show more content…

Social status is considered as an external pressure on consumer behaviour because it is not a purpose of feelings or knowledge. People are grouped in social class based on their total income, wealth, education, or type of occupation. People with similar social status are likely to have similar attitudes, reside in similar neighbourhoods, dress alike, and shop at the same type of stores. Marketers must possess knowledge regarding the various social class of their target consumers. If a provider desire to offer service to the upper class, then he must design his market offering to meet the upper class expectations in terms of quality, service, and atmosphere. A marketer should also understand the dynamic of the social class as well. Understanding the social class dynamics, marketers will be able to customize their approach in accordance. People based on their income, wealth, education are divided into the following social …show more content…

Possibly the most apparent effect is the limit of spending money of each social class. Generally, the rich have the facility to buy more consumer goods of higher quality than those with less earnings. There is also a difference in the type of goods purchased by different social class. For example, the upper class are the primary buyers of expensive jewellery and often buy from exclusive retailers. On the other hand, the lower class, are much more concerned about of the required necessities. The competitive business market forced the product providers to respond by improving their competence to serve individual customers and to cater to each individual needs in order to retain the customers. Many companies try to retain their consumers by providing product and purchase behaviour customization. The essence of behaviour customization is to provide only and accurately what each customer wants and fitting into the customers status. Customizing the shopping behaviour will not only suit the customers’ status but will also help the product provider to provide the right product at the right place and the right

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