Cross Selling Essay

1938 Words4 Pages
bulb-icon

Recommended: Identifying social class

Cross selling is a marketing term that refers to the sale of a product along with the product already bought by the customer. It is basically the art of making customers buy something else along with the products they have already chosen. McDonald's all-time great: 'Do you want fries with that?' is one of the most well-known textbook example of cross-selling. It is simple and yet extremely effective for increasing revenue. It should be noted that cross selling isn't about manipulating customers. Rather it is completely the opposite. In fact, it is most successful when you stick to extra items the customer would honestly be interested in. These are items, which are connected well with the products they have already bought. If you somehow cross …show more content…

Social status is considered as an external pressure on consumer behaviour because it is not a purpose of feelings or knowledge. People are grouped in social class based on their total income, wealth, education, or type of occupation. People with similar social status are likely to have similar attitudes, reside in similar neighbourhoods, dress alike, and shop at the same type of stores. Marketers must possess knowledge regarding the various social class of their target consumers. If a provider desire to offer service to the upper class, then he must design his market offering to meet the upper class expectations in terms of quality, service, and atmosphere. A marketer should also understand the dynamic of the social class as well. Understanding the social class dynamics, marketers will be able to customize their approach in accordance. People based on their income, wealth, education are divided into the following social …show more content…

Possibly the most apparent effect is the limit of spending money of each social class. Generally, the rich have the facility to buy more consumer goods of higher quality than those with less earnings. There is also a difference in the type of goods purchased by different social class. For example, the upper class are the primary buyers of expensive jewellery and often buy from exclusive retailers. On the other hand, the lower class, are much more concerned about of the required necessities. The competitive business market forced the product providers to respond by improving their competence to serve individual customers and to cater to each individual needs in order to retain the customers. Many companies try to retain their consumers by providing product and purchase behaviour customization. The essence of behaviour customization is to provide only and accurately what each customer wants and fitting into the customers status. Customizing the shopping behaviour will not only suit the customers’ status but will also help the product provider to provide the right product at the right place and the right

Show More
Related

  • Social Class In A Knight's Tale

    455 Words  | 1 Pages

    Social rank has been a big part in a “Knight's Tale”. Without social classes we would not be able to determine who is rich and who is poor. Social class is based off of you income and the thing you own. They are three social classes low, middle, and upper.

    Read More

  • The Inequalities of the Social Class in the United States and How to Improve It

    1323 Words  | 3 Pages

    What is social class you ask? Social class is a system created to categorize people by education, wealth and heredity. What are the different class systems you ask? There are several class classifications and they’re Upper Class–Elite, Upper Middle Class, Lower Middle Class, Working Class and poor. In the united states and being a victim of “ social class categorizing” is an issue that must be addressed and people must be made aware, because it seems as if it’s not going anywhere anytime soon so the least we can do is try and make it fair as possible. Being defined unknowingly by a class system is one thing, but having no say so or fair opportunity at being placed in the best “class system” as those more fortunate than others needs to change because it’s not like we all came out of our mothers womb starting the race of life at the same starting and advantage point, and since we as Americans pride our-self on being the land of the free and equal opportunities I feel compelled to inform you of the unfairness of the issue and state ways to make it fair. In an article read while doing research this is how the author defined Social class “Classism is similar in many ways to racism, sexism, heterosexism and other forms of oppression. Classism appears individually through attitudes and behaviors, institutionally through policies and practices, and culturally through norms and values. Like other forms of oppression and prejudice, it is the tendency to make sweeping generalizations or stereotypes about people, such as “Poor people are lazy.”(Class Action) This essay will assess the determination of social classes in the United States and will seek to provide examples to demonstrate the inequalities and provide ways to improve them.

    Read More

  • Shopping Behavior In The Article: Why We Buy The Science Of Shopping

    891 Words  | 2 Pages

    Also, the retailers can send ads, coupons to their customer base on the information they have to get their customers to come back. It is really easy for the retail to bond the relationship with their customers by knowing what their customers’ need and desire. Importantly, it is all about making people feel comfortable into liking the place, and they will likely to come back. According to the book “Why We Buy the Science of Shopping”, written by Paco Underhill, people doesn’t like to be brushed or touched from behind. They’ll even move from the merchandise they’re interested in avoiding it. The sales from a tie rack were lower than expected; it was because of the butt-brush factor. After they moved the rack; the sale went up quickly and substantially (fbdfjbsjfbsj). That implies the retailers are always looking to chance in order to match customers’ interest. Not only that, they could also use the data from to send out the deal to the customer base on their interest. As a result, the customer will most likely to come back to the store they already familiar with. In extend, the retailers can also send out gift cards, reward cards to customers rewarding them for being loyalty to the store. Some people think it is manipulating people into buying goods, but it is not true. The customer always has to choice whether to buy or not. No one is forcing them to buy anything. Often, people came

    Read More

  • Social Determinants and Their Impact on Public Health

    1116 Words  | 3 Pages

    In most societies there are variations in the levels of wealth, material possession, power, and authority amongst individuals. These variables are usually related to one’s occupation, race and the diversity of access to things like education and health care. All of these resources impact individual status in society, and take part in classifying people into social classes. Precise social class is difficult to identify, as it consists of two fundamental aspects. The objective aspect pertains to one’s occupation, race, age, and other solid facts; meanwhile the subjective aspect portrays one’s values, behaviorisms, and his/her way of life.

    Read More

  • Influences On Socioeconomic Status

    1578 Words  | 4 Pages

    Socioeconomic class are persons’ or a family member who share the same class. (Santrock 2004) This is in reference to a person/family member having the same social, economic, educational achievement and occupational status as their next door neighbour. The most common example of socioeconomic class are, three hierarchical categories: Upper Class, Middle class, and Lower

    Read More

  • Social Inequality In The American Dream

    1416 Words  | 3 Pages

    Social class is a group of people who rank closely in property, prestige, and power. Within these social classes exist some properties of class level that are characteristic of their ranking. The first of these is property. Property consists of furniture, jewelry, bank accounts, and other materials that can be quantified into monetary value. (Henslin, 2014) Basically, they are things that can be quantified to add up in quantified value end up un a sum of monetary value. This value is termed wealth. This is different from income. Income is known as the flow of money. Prestige is the next characteristic looked at when determining social class. Prestige is the value which different groups of people are judged with. (Henslin, 2014) Different occupations within society offer varying levels of prestige. The final aspect looked at when determining class is power. Power is defined as the ability to exert your will within society. (Henslin, 2014) The reason to review this is because different classes of society all maintain these aspects at higher or lower degrees, with the upper tier having the

    Read More

  • Social Aspects Of Society: Social Construction Of Diversity

    1715 Words  | 4 Pages

    A stereotype of social classes would be that all people from the lower class are not intelligent and fully rely on their government and the tax-paying people of the middle-class’s dollar for support. Although this is not always true, this misconception is still believed by many people from all aspects of life and social class. The middle class is defined as people who have to work hard daily and who are not wealthy, but at the same time are not poor. The upper class is stereotypically the people that do not have to work hard and have life the easiest. Although all these people are different without a doubt, there is nothing that defines these people as having to fall within these stereotypes. A poor person can work very hard without government assistance and still be poor, a rich person can work hard, and a middle-class person doesn’t necessarily mean that they are hardworking. Just the same, if a person believes that one social-class is better than another social class, then to that person, this mindset is a

    Read More

  • The Two Worlds in Great Expectations

    1023 Words  | 3 Pages

    In the upper class, you have the opportunity to procure a respectable education, and aspire to whatever heights you wish to reach. On the other hand, the lower-class puts more emphasis on what kind of person you are, mainly because in a lower-class setting everybody knows everybody. Also, there isn't much of a need to have items of luxury because the few possessions that the people own are tirelessly worked for. Finally, as opposed to the upper-class, there is a lack of education because more time must be put into making sure you have enough money to buy food for the day, and there just is not a supply of good teachers in poor communities.... ...

    Read More

  • Blue Collar Brilliance Analysis

    210 Words  | 1 Pages

    Social class puts us all in separate groups, depending on our experience with wealth and power. Everyone has a different level of education which affects the social class they will be a part of. The levels of education will determine the value people have in society. In Rose and Staples articles they describe how education and wealth plays a significant role in today’s society.

    Read More

  • Sketchers: A Global Leader in the Lifestyle Footwear Industry

    970 Words  | 2 Pages

    ...t in both direct and indirect ways. Direct sell will include, sell in online forums or use direct mail to reach our customers. When selling directly, we can take the time to showcase our product’s distinct attributes. Before turning sales over to a distributor, we will build a base of direct sales to prove the product will sell. Using an indirect approach, we will persuade stores to carry our products. While more time-consuming, approaching retailers in store or at trade shows gives us more control over how our product is displayed and how it’s presented to customers. For indirect sales incorporate a middleman in some way or another. A distributor’s functions include stocking, ease of ordering and quick delivery with no pioneering sales efforts. Intermediaries have expertise and contacts, but they may require minimum order quantities and an established sales record.

    Read More

  • Consumer Behavior Analysis

    1474 Words  | 3 Pages

    In conclusion to this I think that marketers do not have the ability of controlling the consumers need through the process of efficient marketing methods. However, the marketers can successfully market products by taking the process of demographics and psychographics into consideration, while this will profitably market their products to the intended consumers hence increase in the demand or need.

    Read More

  • Fashion Industry Essay

    631 Words  | 2 Pages

    The industry sells its good through 3 channels and their sales with the market share:

    Read More

  • Case Study Of Mustela

    1246 Words  | 3 Pages

    Nevertheless, one of the most important constants among all of us, regardless of our differences, is that, above all, we are buyers. We use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, services, and even ideas. As consumers, we play an essential role in the health of the economy; local, national and international. The purchase decision we make affect the requirement for basic raw materials, for transportation, for production, for banking; they affect the employment of employees and the growth of resources, the successfulness of some industries and the failure of others. In order to be successful in any business and specifically in today’s dynamic and rapidly evolving marketplace, marketers need to know everything they can about consumers; what they are want, what they are think, how they are work, how they are spend their leisure time. They have to find out the personal and group influences that affect consumer decisions and how these decisions are made. In these days of ever-widening media choices, they need to not only identify their target audiences, but they have to know where and how to reach

    Read More

  • Product Launch Essay

    1564 Words  | 4 Pages

    The research on consumer behavior assists the organization recognize and forecast the purchase behavior of the consumers while they are purchasing a product. Thus, the study of consumer behavior helps the marketers not only to understand what consumer's purchase, but helps to understand why they purchase it (Kumar, 2004). There are a lot of elements which can influence the purchase decision of consumers such as social influences, cultural influences, psychological factors and personal factors (Super Professeur, 2011). Understanding these factors helps the company to market the product on right time to the right consumers in order to generate more profits. On the other hand, if the marketers fail to understand these components that might influence consumers, they will fail to convince the consumers to purchase that product or will fail to meet the demands of consumers. However, consumer behavior is one of the stimulating and challenging areas in marketing studies being a human activity focused on the products and services. Thus understanding the behavior of the consumers is a great challenge. Moreover, it is not easy to get a full picture of consumer behavior as customers make plenty of different buying decision every day and they usually do not know exactly what influences their purchase. In short, basing on all

    Read More

  • Ethnomethodological Theory Of Social Interaction

    1361 Words  | 3 Pages

    A Social Status is defined as “a social position that a person holds” (J. Maconis., 2010). This shapes your identity, meaning who you are as an individual and in the society, and is most commonly thought as your role. For instance, something as simple as an occupation. Generally, your job or how you make a living defines your social status. Everyone holds multiple

    Read More

More about Cross Selling Essay

Open Document