Critically Analyse Ritzer's Theory Of Mcdonaldization Of Society

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Critically analyse Ritzer's theory of ‘McDonaldization' and the associated term ‘McJobs'. To what extent do you agree with Ritzer's argument that a ‘McDonaldization of Society' is occurring in modern times, said to be characterized by the increasing rationalisation of work organisation? Illustrate arguments with practical real-world examples. In this essay, I will be critically analysing Ritzer's theory of ‘Mcdonaldization' as well as examining the associated term ‘Mcjobs'. After identifying the key aspects of the topic, I will then decide whether I personally believe that a ‘Mcdonaldization of society' is occurring in modern times due to the increasing rationalization of the work organisation, which will be illustrated with real-world examples. To analyse the theory of McDonaldization we must first determine where the phrase originated from. Ritzer's theory is considered to be an extended version of Max Weber's (1921/1958,1921/1968) theory of rationalization, alluding to the …show more content…

For example, McDonald's drive-through is the most efficient way for customers to get a quick and easy meal. Predictability guarantees that products and services provided by McDonald's will stay the same. Calculability accentuates the quantifiable aspects of a product regarding its size and cost and the amount of time it takes for a customer to receive their food. McDonald's put emphasis on the term quantity of quality, although a McDonald's meal is not of the highest quality compared to other restaurants the company offer customers more for their money, for example, their 99p menu, where you can get several items such as a cheeseburger for less than a pound. Finally, control/dehumanization, deskilling the workforce by giving team members a limited number of simple tasks under the watchful eye of managers alongside the introduction of predictable non-human labor in the form of new

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