Creativity And Innovation Essay

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2. The nature of creativity and innovation in public administration 2.1. Characteristics of creativity and innovation It can be seen that many aspect of people’s daily life nowadays is influenced from public sector. It provides a system of public institutions including political institutions and structures. These institutions have function of determining and implementing laws and providing elemantary public and social services such as welfare, education and health. If the above has provided an overview of the two concepts of “creativity” and “innovation”, the focus in this section will clarify the definition of them in public administration. Firstly, according to Dimock (1986), perhaps creativity is the most important concept in public administration. …show more content…

To cope with this issue, leaders need to have creativity. Creativity is described as the ability to have other look at old problems and to find new ways of thinking and acting. In public administration, creativity is very important because it helps individuals as well as organizations to react the new challenges and opportunities to develop positively. Accomplished with “creativity” is another concept which is known as “innovation”. According to ANAO (2009), they defined innovation as “creation and implementation of new processes, products, services and methods of delivery which result in significant improvements in the efficiency, effectiveness or quality of outcomes”. If creativity is the new ideas, innovation is the application of those ideas to reach a better result. “Given the importance of public sector, public sector innovation is of central concern in discussions of social welfare, productivity growth and long-term employment”, said Windrum, Kock and Elgar (2008). Different factors join together to influent and motivate the innovation process in public sector such as economic, industrial, political, relational and personal …show more content…

In order to evaluate creativity, people usually indicate the development of a valuable and useful new product, service, process, or procedure by people working together in a complex social system. One of most popular ways to approach creativity is applying integrated perspective on it. There are three factors having mutual influence on creativity: personal factors, environmental characteristics, and the nature of the task. This perspective focuses particularly on the intrinsic motivation of an individual in a particular context. It means that the willingness of people to do is more concerned than the levels and types of creativity they are capable of. The intrinsic motivation is a part of integrated perspective for involving not only the personal interests and personalities of individuals but also how interesting the problems or tasks are. This approach is very useful for public administration. It indicated that people themselves are potential inside and we can learn skills and knowledge to motivate our creativity and also support to other’s one. In addition, it shows that creativity located in specific context must be appreciated and promoted to operate work or solving problems. Most importantly, it recognized the role of creativity as a component of a larger process of change and

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