Cracking the Glass

1460 Words3 Pages

There is a company known as Corning, you may or may not have heard of them but be assured they are prevalent in many fields as manufacturers of appliances with a wide ranges of uses. They have recently released information in the form of videos, articles, and Public Service Announcements in regards to a new product known as Smart-glass. They have mentioned in all their releases how the new technology will become ubiquitous in the near future. Also in their videos they show intended possible uses for the technology from everyday life to the work environment. With such a promising technology there begs the question, what moved Corning inc. to invest in smart glass technology? I propose that what moved Corning inc. to invest in smart glass technology was a perceived opportunity to branch out even more and allow for extensive innovation and spontaneity. I will be addressing my reasoning behind my idea for Corning's thinking behind the new technology, Smart-glass.
The company of Corning has gotten to the point of its popularity and run-of-the-mill house hold commonness not on pure luck alone but with a plan, a plan for innovation, and inspiration. This plan is known as Corning's Innovation Recipe; The Innovation Recipe was built upon the previous set of values dubbed Total Quality Management by the previous, now retired C.E.O James Houghton of thirteen years. He was much lauded as a great all inspiring man who at a time of great economic distress in which as Roger G. Ackerman puts it “ roughly half of the companies listed on the Fortune 500 fell by the wayside” or in layman's terms half of the big companies had gone bankrupt due to the recession at the time . The recipe is composed of five bullet points of guidance first of which is...

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...exploring solutions that result in world-changing innovations.

Works Cited

“About Us.” www.corning.com/about_us/index.aspx. Corning Incorporated, Web. 4 Dec. 2013

Ackerman, Roger G. “Tribute to James R. Houghton: One of America's great CEO's” Executive Speeches. Oct/Nov96, Vol. 11 Issue 2, p19. 2p. Academic Search Premier. Web. November 7th 2013

Guglielmo, Connie. “Where the Glass is Always Half Full.” Forbes 23 Sept. 2013. Print.

Kazi-Ferrouillet, K. “Cracking Corning's glass ceiling.” Black Collegian. Mar/Apr92, Vol. 22 Issue 4, p56. 4p. 3 . Academic Search Premier. Web. November 7th 2013

Ly,Boc. “ Nokia Lumia 1020: Let’s Raise A Glass To Corning.” conversations.nokia.com. 30 July. 2013. Web. 3 December 2013.

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