Consumer Buying Behavior Case Study

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Recommended: Example consumer behaviour

B: Consumer Buyer Behavior

Types of buying decision
There are 3 types of consumer buying decision which include: Routine, Limited, and Extensive. There are 5 criterions that determine consumer’s type of buying decision: Involvement, Time, Cost, Information search and Number of Alternatives.
As mention above, Casio G-Shock GB-X6900B inherit Casio’s successful market. The company has the ability to develop innovative products and has adopted and aggressive marketing strategy that use to its full advantage. From the beginning, Casio was determined to penetrate all possible markets, and today sells a wide range of products in hundreds of countries all over the world. GB-X6900B is an example of Casio’s ability to develop product that new to the marketplace. The watch is completely different with better quality from anything the competitions offer. The tactic is to offer a low price and work to sell as many units as possible. Target of the watches for each sub group is clear and focused. Casio has sponsored events in the area of sports that can prove beneficial to the brand image. In additions, Casio works closely with retailer, and it has paid off. The company has sold 60 million watches around the world. It is a winning strategy: high tech, low price, and flood the market.
For the criterion:

 Involvement is the amount of time and effort a potential consumer invests in the search, evaluation and decision processes. Customers don’t have to involve a lot while buying the product as they can find a lot of information online or their friends, relatives. (Low)
 In term of Time for consumer to decide, GB-X6900B offers good quality with reasonable price compare to other smart watch from Samsung or Apple. (Low to Moderate)
 In term of Inf...

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...hey need.
4. Purchase: choose buying the preferred brand, includes product, package, store, method of purchase etc.
Most of the Casio watch user have a long-term commitment to the product. All four factor (Cultural, Social, Individual, and Psychological) can affect this stage of decision making.
5. Post-Purchase Evaluation: outcome o Satisfaction or Dissatisfaction o Cognitive Dissonance: have they made the right decision?
This can be reduced by warranties, for example.
Almost all of the customers are satisfied with the watch as it brings so many advantages to its users. Buyer will feel like they have got more for what they have paid for.
Psychological and Social factors can influent this stage of decision. As they hear good introduction about the watch from their friends or relatives. Consumers can be inspired after that and then they decide to buy the watch.

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