Consumer Behavior And Consumer Behaviour

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Consumer Behavior

Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Consumer behavior studies the characteristics of individual customers, by looking at the variables such as behavior, demographics and psychographics. Behavior includes assessing the consumer from the groups such as family, friends, reference groups and society. Demographics include factors such as income, age, race, mobility, educational attainment, home ownership, employment status and location. Psychographics relate to values, interests, attitudes or lifestyles. …show more content…

Mobile internet users are expected to account for more than 60% of user base in India, considering that their number is forecasted to reach 200 million by 2015 (Ernst & Young, 2013) According to a BCG Report 2013, the internet has the highest penetration among people aged 18 to 24 (48%) and the lowest among those older than 54 (6%) The Internet is projected to reach smaller towns and the lower rungs of the economic ladder more quickly than retail chains, bridging the geographic barriers and feeding the growing appetite for consumer …show more content…

This TRA was linked to intentional behavior of individuals. Afterwards the behavior emerged as not wholly intentional and controlled which resulted in the accumulation of perceived behavioral control.

Together the theory was known as the theory of planned behavior. The Theory of Planned Behavior (TPB) associates the beliefs of the consumer to their behavior and is designed to improvise the predictive behavior of the consumers. With the help of this theory we can actually determine how human behavior is guided.

Ref Article : Customer’s Inclination for Online-Shopping

Key drivers in Indian e-commerce market are:
• Rising standards of living on Indian consumers.
• Growth of employment opportunities and consequently increase in disposable income
• Double income households
• Wide growth in the usage of broadband Internet
• Penetration of 3G technology
• Upwardly mobile middle class with high disposable incomes
• Availability of much wider product range
• Customers reluctance to go for shopping to avoid congestion in the shopping places and lack also of time for offline shopping
• Increased usage of online classified sites, with more consumer buying and selling second-hand goods
• Evolution of the online marketplace model with sites like

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