Conocophillips: A Case Study

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After looking for a way to sell kerosene in San Francisco in 1875, the inception of ConocoPhillips commenced as Continental Oil and Transportation Co. by founder, Isaac E. Blake. For the following ten years, Standard Oil acquired Conoco, until the U.S. Supreme Court overturned that acquisition. By this time, Conoco’s competitive advantage shifted from kerosene to gasoline refineries, as automobiles began to gain popularity. For the next twenty years, Conoco remained combative within the petroleum industry by implementing a market push strategy. Conoco became ubiquitous with the origination of more than 1,000 service stations in fifteen states and the investment of a fleet of delivery trucks (http://www.phillips66.com/EN/about/history/Pages/index.aspx). Conoco’s expansion continued as the company also incorporated refineries. Throughout the years, Conoco continued to develop and strengthen its diversified portfolio with additional mergers and acquisitions. As a mission to strengthen its market position, Conoco made another breakthrough with building pipelines and funding new products. Amid the World War II, Phillips invented the HF Alkylation process, which made high-octane aviation fuel possible, boosting the power of Allied airplanes and helping to win …show more content…

With this said, in 2011, the company separated its Refining & Marketing and Exploration & Production businesses into two standalone, publicly trade corporations. “Our portfolio includes resource-rich North American tight oil and oil sands assets; lower-risk legacy assets in North America, Europe, Asia and Australia; several major international developments; and an inventory of global conventional and unconventional exploration prospects, [all while employing] approximately 15,900 people worldwide. (ConocoPhillips 2015 10K

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