Conformity In Research

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It is human nature to want to be liked and accepted by other individuals and groups. The intelligent individual could have also engaged in these behaviors due to normative social influence. Conformity for normative reasons occurs in situations so that we, as humans, will not attract attention, be made fun of, get into trouble, or be rejected. Since this individual is new to the university, he does not want to be ostracized from groups. Nor does he want to be the individual who is constantly picked on since he did not engage in the “normal” activities on campus. Of course, he wants to be liked by other individuals and have friends. Individuals conform so that they will be liked and accepted by other people. They conform to the social norms-implicit

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