Comparative Analysis: The Success Of Mcdonalds In India

Comparative Analysis McDonald 's is the largest global fast-food company operating in over 120 countries. No matter where you are in the world- the experience of ordering, buying, and eating a meal at McDonald 's is virtually the same even though menu items may be different depending on its locality. The success of McDonald 's is due to its employee training, high level customer service, quality of product, fast service, and hygenic establishments. McDonald 's operating system is a great example to other businesses since their operations are designed to satisfy customer expectations and the way they conduct business is the same around the world by successfully transfering expertise developed first at home to other markets worldwide. Two countries

"Localized menu, delivered with precision quality at a price that works. One other trick they have used very effectively is an entry level ice cream which fuels the ability for consumers who might not ordinarily be able to afford to become a customer." The kind of customers McDonald 's attracts in India is very different from other countries. Adapting McDonald 's for the uniquely Indian market was a big expense when they started, for example: there was no lettuce supply chain in India and most people used cabbage on burgers- so they had to set it up from scratch and the infrastructure is also now becoming a local venture. They took apart the concept of the burger and piece by piece every component is now made locally as well as all the kitchen fabrication. The refrigeration, chillers and freezers and furniture are also made locally and in most cases their global suppliers have worked with local businesses to make that happen. They want to take it further and their current challenges are to make fryers locally. While recent weakening of consumer spending has seen a slowdown in sales, overall they have managed to grow same-store sales by 200% and are still not done. The plans are to open another 1,000 restaurants in the next decade since India’s

In America you will see him at McDonald’s branches throughout the country waving a friendly “hello” according to American custom. In Thailand, Ronald is a culturally aware company mascot and instead of his hallmark wave gives a very Thai “wai” instead. Another difference between the US and Thai McDonald’s is the availability of delivery. This makes sense when you consider the traffic in Bangkok and must really increase sales for those people who are craving some McDonald’s but don’t want to worry about driving there and back. Talk about adapting to a country in order to sell your product. McDonald’s is one company that is slowly infiltrating into every corner of the