Company Profile Of The Mauritius Commercial Bank (MCB)

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COMPANY PROFILE

3.0 INTRODUCTION
This chapter gives an overview about the bank chosen for the study. Firstly the background of the bank is given followed by its mission and vision statements. Moreover some facts and figures of the bank are presented as well some of its main CSR contributions to the society are described and finally a brief description of the brand is given.

3.1 COMPANY BACKGROUND
The Mauritius Commercial Bank (MCB) Ltd started its operations on the 1st September 1838 when a group of traders led by James Blyth saw the need of a new bank in Mauritius. At that time, it was the second bank in Mauritius which eventually expanded its activities all over the island and today, 40 branches are strategically located as the bank leads the retail market.

The MCB is considered as the major pillar of economic development in Mauritius whereby it has always been dedicated towards helping stakeholders with ideas of becoming entrepreneurs and hence, leading to the growth of businesses.

The MCB has put on a great spread to establish its own CSR foundation .In September 2010; the bank launched the MCB Forward …show more content…

The bank is pleased to be investing in event which matches its values. Their main sponsorship areas are Environment & Sustainable Development, art and culture, education and sport. Some of the main contributions are described below:

3.3.1 PROTECTION OF NATIONAL HERITAGE
The MCB invested in the Blue Perry Museum in order to protect national heritage whereby it has a rich collection of historical documents art work. First, it acquired original plans retracing the conquest of the island, extending to other fields like philately, cartography, art and numismatics. The bank was able to offer every one the chance to discover and appreciate the unique work through the museum.
3.3.2 INITIATIVE 175 – GREEN,

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