Company Case Study Kate Spade Handbags

1200 Words3 Pages

CASE RESEARCH ASSIGNMENT

Part one

Kate Spade introduction

History--January 1993, Kate and Andy launched the Kate Spade Handbags. Later, Pamela Simotas joined the company to assist for the sourcing of materials and the manufacturing of the handbags. In 1994, Elyce Arons joined the company to focus on sales and public relations. Seven of partnership people, each of whom brings special expertise and talents to the company. Same as many other business, Kate Spade experienced from a great idea which was highly match the marketing demand to become a well-knew brand, global company. At that time, Kate noticed that the women's fashion accessories market lacked stylish, practical handbags. Andy Spade, saw an opportunity and decided to invest. …show more content…

For the first decade, it was growing time. Kate Spade set up its vision investing products lines; meanwhile, showing up in both domestic and global market. After its first retail shop appeared in New York City's Soho neighborhood, more opening retail store showing in following city: Boston, Los Angeles, and Chicago. Kate Spader quickly distributed its name all over the world in ten years. It expanded to Canada, Australia, the Bahamas, Bermuda, England, Ireland, Guam, Philippines, Puerto Rico, Saipan, Singapore, Korea, and Hong Kong, Taiwan of China. More existed in Japanese cities, such as Tokyo, Kyoto, and …show more content…

As a influential brand, Kate Spade wins the Fifth & Pacific to rebrand by its name. It has instead become a lifestyle brand. Beside variety of simple and creative clutches and cross body purses, larger to small bags, Kate Spade selling everything from clothes to home needs, as well Kate Spade has not to spend money to acquiring other company and completed its growth strategy process. It is not only expanding its business scope, but also increasing its revenue and profit as its expecting. In addition, the recently exciting good news will bring unforeseen opportunity, Kate Spade shares rose more than 25%. Since the fact come out, Kate Spade become a attractive acquirer. The company is considering to sell itself. To get best interest, it is the best time to use restructuring strategy. It is the best opportunity rearrange investment. A well-informed company could foresee the possibility to create significant cost synergies and facilitate the access to good growth options. There is another value of Kate Spade for the acquirer, is its financial character, such as a clean capital structure and strong balance sheet. Kate Spade confirmed speculation that it is exploring strategic alternatives for its business. The company is waiting for the best

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