Commercial Hipsterism

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CASE STUDY 3: COMMERCIAL PHOTOGRAPHY

BACKGROUND

Graphic design, as an applied discipline, is made up of various components including illustration, typography, and photography, with photography being the “most commonly used means of visual communication today” (Ryan, 2004) and having a large impact on our visual experience. Commercial photography involves taking pictures for commercial use, such as for selling a product, advertising, building brand stories and various other aspects. In today’s digital age, the field of commercial photography represents one way in which hipsterism has seeped into and influenced the digital side of commercial graphic design, where businesses are reacting to the popularity of the hipster trend by adopting its stylistic hallmarks.

THE INFLUENCE OF CONTEMPORARY HIPSTER CULTURE ON COMMERCIAL PHOTOGRAPHY

1. RISE IN POPULARITY OF FILTERED PHOTOGRAPHS …show more content…

An element of vintage photographs that has heavily impacted modern-day commercial photography is its unique coloration, the side-effect of the mechanical workings and exposures of old film and polaroid cameras. While modern cameras are able to capture images that are coloured very realistically and accurately, more and more photographs used for commercial purposes today have colour-filters applied over them to distort their hues, saturations and tones, in a bid to appear as though they have been taken by old film cameras, and have been ravaged by

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