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Influence of radio and television in society
Influence of radio and television in society
Influence of radio and television in society
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College Radio Struggles to be Heard
“Ten watts of fury,” screams current WBCN nighttime deejay Deek, as he sits in his Boylston street studio. Ten watts, which is low by today’s radio standards, certainly doesn’t describe the Infinity-owned rock station that hands him his bi-weekly paycheck. However, it does describe the place where he, along with so many other deejays, got their start on the road to a professional radio career -- college radio.
Less than two miles away from WBCN stands the center of Deek’s on-air jokes. “Ten watts of fury,” WRBB, is Northeastern’s student and community radio station. The community half of that description is often left out, but it clearly shouldn’t be.
College radio has always been an outlet for students to learn about industry, while also using it as a tool to voice their opinion.
“It’s a chance to vent, plain and simple,” said Evan “Slippy” Schneider, a WRBB deejay. “Where else can college kids speak to large crowds and (whine) and moan about the runarounds NU gives us?”
The large crowds Schneider speaks of don’t accurately reflect the typical college radio audience. “We realize there are only so many people you can reach with a two-mile signal,” said current WRBB Station manager Kristen Aldrich. "That’s why we make a conscious effort to involve the community.”
With increasing restrictions in rules and regulations of college stations, any type of involvement of outside university members would seen beneficial.
“I think we’re one of the few stations who allow ‘community members’ to have their own show,” says Aldrich. “It’s great to get on-air personalities with a different perspective. Another reason to listen to WRBB.”
The Boston radio scene has changed a great deal since WRBB’s inception in 1968. Amid all of the corporate turnover and company buyouts, college radio in Boston is often left out of the important radio history of the ninth-largest media market in the country.
Like any medium, there have been numerous changes to the sound of Boston radio over the years. According to some, the digital revolution, involving modern technology, has become the largest change the radio industry has had to deal with. As difficult as it may be for stations to adjust to these changes, it is even harder for college stations. For years lack of funding and state-of-the-art equipment has become the largest obstacle for college stations. Recently the state of college radio has been influx due to programming and copyright issues that have affected the sound of local programming.
Windsor’s station, CKOK first came onto the air in 1932 and it was a station that played more “friendly and folksy” music. In 1933 the call letters were changed to CKLW and in 1941, it moved to its current position of AM800 . Throughout the years, television was drastically changing and was creating fierce competition with the radio industry. To be able to keep up with the times, CKLW had to change to stay in the game. One modification was the change of ownership. In 1963, RKO took over the station and CKLW became CKLW- The Big 8 and they focused on playing contemporary hits and rock and roll music, as we...
Today, CKLW is a news and information station for the Windsor-Essex community. Now in Windsor, Detroit radio dominates once again. Now, 68% of Windsorites listen to Detroit radio stations. The Big 8 still had a tremendous influence in shaping the face of radio, in creating megahits in music industry, and held a huge community presence in its hometown of Windsor, Ontario. CKLW was a small town radio station that became one of the biggest radio sensations of the 1960’s and1970’s. The Big 8 developed into an icon for not only music and radio; but, also brought out the music fanatic in everyone.
Ringing in the New Year, we’ve chosen an individual who has created his own music and created interesting remixes of other songs over the course of (now) 16 years. We enjoy the twists he plays on his music and admire his efforts to take his music to live performance stage. Local to Brick Township, NJ, Brian Stewart (DJversion666) started out, born and raised, in Evansville Indiana, playing in a multitude of bands, playing bass and/or singing various genres of music. Upon moving to Nashville, he has done studio work, laying down bass tracks for commercials and advertisements. Continuing down the path of music Stewart attended Berklee College of Music in Boston, Massachusetts. He combines various genres and ties them all together with an industrial sound.
In 1972, Stern left for Boston University. Stern began volunteering at the college radio station where he and his
-The American people were hungry for new music, so they accepted the independent stations of the majors.
...nal Public Radio: News and Analysis, World, US, Music and Arts. 31 March 2010. Web. 31 January 2011.
In Gulliver’s Travels by Johnathan Swift, through the groups Gulliver meets such as the small Lilliputians, the giant Brobdingnags, and the half-human Houyhnms, he learns there are no specific guidelines as to who can have power; it comes from the number of those on the opposing side. First, power is exemplified with the Lilliputians; Gulliver is completely submissive to them despite their small size, simply because he was outnumbered. Similarly, the Brobdingnags have control, and therefore power, over Gulliver not because of their massive size, but because there are many of them compared to Gulliver. Lastly, the Houyhnms, despite being less human than Gulliver, have severe power of him because there is one of him and many of them. When considering power, thoughts of superiority though size and type may come to mind, however, in Gulliver’s Travels, power is achieved through the number of those asserting it. Such is exemplified with the first group Gulliver encounters, the Lilluptians.
The article that appeared in Fortune entitled “Radio’s Stern Challenge” by John Helyar discusses Sirius’ marketing strategy to not only take market share from the entrenched and free terrestrial radio industry but also to beat its only competitor, XM. The Fortune article presents how a fat and lazy radio industry has failed to react to an eroding listening base and an increasing number of competing technologies. Issues like lack of attention to programming, no on-air talent, and an increase of 166% in the time devoted to commercials have driven listeners away from radio. Teens aged 12-17 spend 11% less time listening to radio compared to five years ago and adults 18-24 spend 13% less time compared to five years ago (Helyar, 2004). The article further discusses that terrestrial radio has much to fear from competing technologies like satellite radio, streaming digital radio on the Internet, and Apple’s iPod. What terrestrial radio does have in its favor is that it’s free compared to any of the current competing technologies like satellite radio.
These target groups spend an extraordinary amount of time listening to radio, especially in the car, and should be extremely receptive to the XM product due to their constant need for radio entertainment and willingness to pay for it.
Nothing in this world is perfect, so once someone tries to make things perfect thats when everything goes to hell. Jonas goes against all that is considered right in his community, for all that is considered right in his mind. A new beginning of hope can keep anyone from falling in to society's ways. Hope keeps one a float, in this case it keeps Jonas from being just The Giver, but it makes him realies his true destiny in life, which is starting a new on, a better one, for Gabriel.
But those who do attend see Spectrum as an escape route. “Spectrum is important because maybe those in the community are not accepted at home, so at least they have a place to feel good at.” Alyssa Marchand, a recently out member of the community states.
Traditional AM/FM Radio. Sirius’s competition also includes traditional AM/FM radio. Unlike SIRIUS radio, traditional AM/FM radio has had a well established market for its services for many years and generally offers free broadcast reception paid for by commercial advertising rather than by a subscription fee. Also, many radio stations offer information programming of a local nature, such as local news and sports, which Sirius does not offer as effectively as local radio. Some radio stations also have begun reducing the number of commercials per hour, expanding the range of music played on the air and experimenting with new formats in order to compete more directly with satellite radio services.
1990’s Pump Up the Volume follows Mark Hunter, a shy student at his suburban Arizona high school that adopts the persona of outspoken pirate radio deejay ‘Happy Harry Hard-on’ by night. Although his broadcasts are an outlet for his own angst, he inspires his teen audience by demonstrating how to express their malcontentment: by distancing themselves from the previous generation though the use of language, and connecting with their peers by subverting the mold set by parents and adults.
In the story, “The Flower” by Alice Walker, the main character, Myop, is faced with the harshness of the world she lives in, causing her to face reality and lose her innocence, which causes her to grow as a person. Initially, Myop is like every other ten year old, who hasn’t yet discovered the dangers, that people in the world can cause. “Nothing existed for her except her songs, the stick she clutched in her dark brown hand, and the tat-de-ta-ta-ta of accompaniment” (Paragraph 2). Myop had nothing to fear or worry about in her life, except for things so wanted to think about, which most of the time was discovering new places to see. Myop often left her sharecropper cabin and went to explored the woods alone. “Today she made her own path, bouncing this way and that way, vaguely keeping an eye out for snakes” (Paragraph 4). Many people who have
Head, Tom . "Radio Censorship." About.com Civil Liberties. About.com, n.d. Web. 10 Dec. 2013. .