Code Of Gender Essay

Blog post 2

Hiraku Sekiya
Perfect body

In the Code of Gender, a movie explains how printed media is used to construct gender identity, the narrator says, “Advertisings reflect what already exists in culture and exaggerate it even more”. Advertisements play crucial role in forming standard of beauty in society because we internalize how models look through everyday life and perceive them as most desired body in society. Nowdays, it is almost impossible to not expose ourselves to mass media as our life is strongly connected to it. Furthermore, the emerge of SNS such as Instagram and Snapchat increase time we spend to check pictures of someone’s body. Thus, we try to achieve those desired beauty in order to be attractive. Normally, male models

In Mags and Abs, Hatoum and Belle found that men who are more exposed to magazines are willing to gain more muscle. This fact tells us that we manipulate our body to achieve desired beauty which is internalized through everyday life. As a result, it leads to lower self-esteem for men and women as their desired body image and their actual body do not match. Especially women tend to be unhealthy due to low BMI and lack of enough nutrition. Even a person with low BMI sometimes think that their bodies are not skinny enough, which often leads to anorexia. It is clear that constructed definition of perfect body has been a significant measurement to judge our body and cause physical and mental

One of the main reasons why the industry adopts this strategy is to sell health related products. In France, advertises are required to have a label which says, “retouched photograph” when they modify model’s body with digital technology. Any company who failed to achieve this has to face up to $40000. It is said that there are 30000 people, mostly women, suffer from anorexia in France. It is hoped that the situation would change after the law