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Outline the causes of obesity
Outline the causes of obesity
Causes of obesity and its effects
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Coca-Cola is the largest beverage company in the world. They distribute their beverage products in more than 200 countries, servicing the citizens of those countries. Their drinks have become a common part of many people’s diets and servicing this large amount of people can raise awareness on the safety of their consumers when drinking their products. This is especially true with the current rise of obesity spreading throughout the world, more specifically in the United States. According to stateofobesity.org, “Nationally, nearly 38 percent of adults are obese. Nearly 8 percent are extremely obese” (n.d). Also, there has been numerous studies reported by actiononsugar.org that confirms “the link between sugars-sweetened beverages and increased obesity” (n.d). This is particularly important due to the ethical issues that arise around The Coca-Cola Company and their role and responsibility in all of this. Many individuals might see the correlation between the two, as Coca-Cola produces their beverages with large amounts of sugar. One 21 fl oz cup of Coca-Cola contains 44 grams of sugar. In fact, according to the American Heart Association (AHA), the maximum amount of added sugars you should eat in a day for men is 37.5 grams and for women it is 25 grams (Gunnars, 2017). Recently, Coca-Cola has found themselves in a controversial debacle where they have been …show more content…
I believe as a major company in their industry they should safegaurd the public’s health and look out for their best interests. This new research has an indirect effect on their sales and contributing such large amounts dispalys their awareness of that correlation. Companies should put profit aside and really look out for their consumers, especially now with so much more freedom given to
The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten brands sold. Colas are the dominant flavor in the U.S carbonated soft drink industry; however, popularity for flavored soft drinks has grown in recent years. The changing demographics of the U.S population have been an important factor in the growing popularity of these flavored soft drinks. The possible impact of this factor will be addressed later in the case.
Cola Wars Environmental Analysis 1. Introduction External environmental analysis of US carbonated soft drink (CSD) industry allows concluding that declining CSD sales call for changes in industry operations whereby market players can benefit from the fundamental shift in the industry development and maintain its leadership positions in beverage market. Analyses of macrolevel, industry, and competitive environments suggest that expansion, strong brand recognition, and changes in value chain will be key success factors in the future industry development. 2. What is the difference between a.. External environmental analysis a. Macrolevel environment (PESTEL analysis) i. Political New federal nutrition guidelines identified CSD as the largest source of obesity-causing sugars in the American diet.
The Porter’s model of competitive advantage of nations is based on four key elements including factor endowments, demand conditions, related and supporting industries and firm strategy, structure and rivalry. This makes it suitable in understanding the competition existing in the soft drinks industry in the Asian markets. The factor conditions identify the natural resources, climate, location, and demographics. Coca cola and Pepsi enjoy the growing population in the Asian markets (Yoffie, 2002). A higher population guarantees the two companies adequate revenues. Other factors include communication infrastructure and availability of skilled workers. Most of the Asian countries are embracing new technologies that grow much knowledge of the diverse beverage drinks. Secondly, the demand conditions play a significant role in enhancing competitiveness for the firms. Both Coca cola and Pepsi are an
...is to neglect the media and health professions as key audiences. It is clear that Coca-Cola has not make any effort to communicate to these two groups in the early phase, even though they are the main opinion leader in this case. To truly resolve the issue, Coca-Cola really need to convince or at least provide enough evidence to this group so that their claims are true and believable before launching it to general public. Another is the insincerity of the message. The second video highlighting Coca-Cola’s 140 “Happy Calories” gives the strong sense of insincerity because of its marketing attempt. The last is the unconvincing nature of Coca-Cola addressing this issue. Being considered the direct cause of this issue, Coca-Cola’s attempt in the social responsibility arena, especially on this issue is very unlikely to achieve any result due to its strong association.
Considering individuals are becoming more health conscious it would be beneficial for Coca Cola to continue producing even more healthy products. Producing healthier drinks could potentially get their products back in schools. Researching into cheaper materials as well as environmentally friendly alternatives to plastic would be another recommendation. The main concern for Coca Cola is water supply. Without water Coca Cola would not be able to stay in business. It is recommended for Coca Cola to reduce the amount of water it uses. They have already begun a goal to improve water use. “Our 2020 goal is aggressive and builds on the 21.4% water efficiency improvement we’ve made since 2004. We expect to increasingly assess not just the quantity of the water used to grow our product ingredients, but the impact of that use as well” (Improving,
Business ethics are the core fundamentals of a business and are extremely important for organizations smooth and successful operation. It can have either positive impact by operating ethically or negative impact if they are caught up in any unethical situation or dilemma. Ethics has been defined as “study and philosophy of human conduct with an emphasis in determining the right and wrong” (Ferrell et.al, 2010). This case study will analyze Coca Cola for the ethical dilemmas they were involved in Belgium, and how the company responded to the issues.
By defining “real stakeholders” as those who have a legitimate claim and firm has responsibility towards them and the influence and power are reciprocal (Fassin 2009), the following groups are real stakeholders for whom Coca-Cola HBC is responsible in terms of both management and ethical issues.
One contributing factor of obesity today is pop or soda. Sugar drinks are a problem for many people. Both children and adults have to pay attention to what they drink. As adults, we have to set an example for our young children of what is right and wrong. Sugar drinks are high in sugar and have many empty calories. The calories are not the type that fills you up like food. An individual can of soda may contain around 150 calories (Harvard.edu). Soda is also not the only dri...
Surveys have shown that sugar-sweetened beverages are the primary source of added sugar in our diets. According to a Coca-Cola history website, the soft-drinks’ bottle sizes have been enlarged drastically over the past 40 years, basically meaning that we are drinking more soft drinks than ever. As an example, half of the population in the US consume sugary drinks every day, in which about 25 percent gain at least 200 calories from these drinks. Sugary drinks are also the top calorie source in teen’s diets, increasing the risk of diseases such as obesity, diabetes and heart problems from an early stage. It is a significant factor that leads to obesity, so I believe resisting these sugary drinks and promoting healthier products could definitely assist the goal of elevating the number of a healthy
Look SDmart, Retrieved 05/16/07, from http://findarticles.com/p/articles/mi_m1365/is_1_31/ai_63974359/print. Coca-Cola: A Technological View, retrieved 5/18/07, from http://projects.olin.edu/ahs/HOT2004/PolarBears/content.htm. Coca-Cola Our Company- Around The World, retrieved 5/18/07 from http://www.coca-cola http://www.thecoca-colacompany.com/ourcompany/aroundworld.html Nutrition Business Journal. Penton Publishing. October/November 2005.
The Code of Ethics of the professional accounting bodies in Australia and its fundamental principles.
Holistic marketing also incorporates social responsibility marketing and understanding broader concerns and the ethical, environmental, legal, and social context of marketing activities and programs. The business will tend to adopt ethical behavior in its marketing strategy and will ensure that proper and true information will be provided to the concerned parties(Homburg, Stierl & Bornemann 2013).
The first step is to understand the effects of sugary drinks on the human body. Daines states that, “Many factors contribute to obesity, but there’s one pernicious one: added sugar” (632). Consumption of sugary drinks alone has held an increasing placement in our daily eating routine. As stated in A Tax That Invests in Our Health, “We consume about 300 calories more a day than we did 30 years ago, and most of those calories come from sugar-sweetened sodas, energy drinks or fruit-flavored drinks” (632).
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.
Learning from experience Coca-Cola has had some fierce competition over the years but nothing in the form of an entire health market shift like now. As well as mounting political persecution of its products like they are facing today. They must rely on past experiences to get through but likely will need to start studying the new trends to stay relevant.