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Data clustering techniques
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Recommended: Data clustering techniques
Chapter 3: Methodology
3.1 Introduction
This chapter is presented detail description about the cluster analysis theories and methods which were used in this study. This will help to identify how those methods and theories were used in achieving objectives in this study.
3.2 Cluster Analysis
Cluster analysis can be viewed as dividing similar objects or data into categories or groups (clusters) that are meaningful, useful or both. Cluster analysis is very useful concept for data summarization. When it comes to design meaningful clusters, natural structure of data are considered. Human beings have skills for dividing objects into similar groups and assigning particular objects into those groups. Cluster analysis is applied in practical scenarios
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It is a distance between a point P and distribution D and it measures number of standard deviations from point P to mean D.
Mahalanobis distance= 〖√(x-μ)〗^T S^(-1) (x-μ)
3.6 Hierarchical Methods
Hierarchical clustering can be generalized as a series of successive merges or series of successive divisions. Agglomerative method and divisive method are two form of hierarchical clustering. Agglomerative method:
In agglomerative method, initially there are many clusters because clustering starts with individual objects. That means initially objects are considered as clusters. Then the most similar objects are grouped into one cluster. Based on the similarity those groups are merged into one group. When similarities decrease those groups are finally merged into one group.
Divisive method:
Divisive method is opposite method of agglomerative method. That means initially there is one group of objects. Then it divided into two sub groups based on dissimilarity. Objects in the one sub group are far away from other sub group. In this method, those initial sub groups are divided further until one object
In response to the question set, I will go into detail of the study, consisting of the background, main hypotheses, as well the aims, procedure and results gathered from the study; explaining the four research methods chosen to investigate, furthering into the three methods actually tested.
The K-Means algorithm is used for cluster analysis by dividing data points into k clusters. The K means algorithm will group the data into the cluster based on feature similarity.
The next comparison is the Fragmented vs. Integrated Approach. Again in this comparison Hirsch makes similarities between the two comparisons saying that both sides want organized instruction that show how the pieces fit together, but also reinforces what is being learned.
Segmentation is the process of identifying different macro-groups of customers (i.e. segments) based on their common characteristics. The process of choosing a target segment, on which to focus marketing activities on, is a process named targeting.
Methods. Literature for this concept analysis was accessed from the TSU online library using CINAHL database, our textbook and literature found on the internet. The Walker and Avant’s (1995) concept analysis method was used to guide this concept analysis.
Clustering This is un-supervised learning method. Text documents here are unlabelled and inherent patterns in text are revealed through cluster formation. This can also be used as prior step for other text mining methods.
An organizational analysis is an important tool to become familiar with how medical businesses and organizations are able to meet standards of care, provide services for the community and provide employment to health care providers. There are many different aspects to evaluate in an organizational analysis. This paper will describe these many aspects and apply the categories to the University Medical Center (UMC) as the organization being analyzed.
Group is defined as two or more individuals, interacting and interdependent who have come together to achieve particular objectives. The group members must be interacting and interdependent. An individual is unable to perform all the activities. Group formation has become inevitable to achieve organizational objectives. Groups may be found and accepted by the organization. It may also be informal which is not recognized but functioning in the organization. Sometimes, informal groups are more effective in organization. Group dynamics are essentially used to increase productivity and profitability of an organization.
Segmentation is a procedure of splitting up the market into different groups of consumers who the same common needs and wants. There are different types of segmentation like geographical segmentation, behavioral segmentation, demographic segmentation, lifestyle segmentation. Lexus divided their vehicles into two categories they four wheel drives and two wheel drives.
Standard Deviation is a measure about how spreads the numbers are. It describes the dispersion of a data set from its mean. If the dispersion of the data set is higher from the mean value, then the deviation is also higher. It is expressed as the Greek letter Sigma (σ).
Markets can be divided depending on a number of wide-ranging criteria. Variables that are commonly used for segmentation are geographic (region, country size, climate etc.), demographic (age, gender, family size, religion, language etc.), psychographic (personality, life style, attitude etc.), behavioral (benefit sought, brand loyalty, decision making unit etc.), and technographic (motivation, usage patterns, standard of living etc.) ones. Successful segmentation requires the following: segments have to consist of members that are similar to each other; segments have to be distinctively different from each other; segments have to be computable and sizeable; segments have to be reachable and actionable; target segment has to be
This chapter gives the overview of the Association Rule Mining. It gives the importance of the Market Basket Analysis and its usefulness in increasing the sales of the supermarket. This chapter also provides an overview of the data mining process used in market basket analysis and the proposed approaches. The works of a few scientists are cited and utilized as proof to confidence the ideas clarified in the theory. Every such proof utilized is recorded as a part of the reference area of this thesis.
Data is collected and the patterns are recognized, in order to understand the physical properties, and further to visualize the data as
9 Fayyad U., Piatetsky-Shapiro G., Smyth, Padhraic - "The KDD Process for Extracting Useful Knowledge from volumes of Data" - Communications of the ACM vol. 39, no. 11 (Nov. 1996).
Clusters: Data items are grouped according to logical relationships or consumer preferences. For example, data can be mined to identify market segments or consumer affinities.