Clorox Innovation Case Study

Innovation is important and is used to create a commercial products. Each industry uses innovation in order to create new products or to enhance an existing product. Clorox uses innovation every day in order to be competitive in the market, and to increase customer value. They manufacture various products and innovation is key to their success. Clorox uses internal innovation and has its own Research and Development department (R&D) with advance technology. They are also able to produce patentable processes and goods that are innovative in nature.

The R&D department has integrated skills in the global workforce, because Clorox is able to integrate successfully. They have a competitive advantage against their competitors based on innovation.

Clorox has a lot of product due to its innovation, which has increased its customer value, as well as human capital. Clorox likes to makes everyday life better for the consumers. For examples, Clorox’s wipes kills germs and provides a quick and convenient way to sanitize one’s home. Clorox has other products like Kingsford charcoal, Hidden Valley, Fresh Step, Burt’s Bees, SOS, Pine Sole, and many more. They have to use innovation in order to keep up with the demanding market for new products, and also to stay relevant. Innovation is nothing unless one has customer value.