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Smoking Your Health Away
Puff, puff, puff . . . ummm the cool fresh taste of smoke in your lungs. Doesn’t that taste good??? Well, depending to whom you talk to, a variety of answers are possible. It is interesting though, that we, as a society, actually are still deceived into believing the false promises of happiness and bliss from smoking cigarettes. In our society people still deny and forget the fact that smoking causes lung cancer and directly kills over a million people every year, and that is just what tobacco advertisement departments would like to have you forget. Nowadays, advertising has become a major part of American society today. Everywhere you go there is advertising to be seen and absorbed by the consumer population. Nowadays, every company has a specific company inside the big business that’s sole purpose it to come up with interesting and new ways to promote its product. One industry that has been under fire for the types of advertising done during the last ten years is the tobacco industry. Major tobacco companies, specifically the R.J. Reynolds and Laramie corporations, spend millions of dollars each and every year, selectively advertising to older audiences in the Camel ad and to people who are socially active like the ones in the Newport ad, by intentionally using popular icons like Joe Camel and American ideals like the red, white, and blue coloring in the Camel ad, and by using human emotions like desire and popularity that everyone can relate to as found in the Newport ad, all in an attempt to sell a specific idea . . . cigarettes are pleasurable and enjoying to smoke.
In the advertisement put out by the R.J. Reynolds Company showcasing its Camel cigarettes, the attempt is made to seduce the customers into believing that it is hip and cool to smoke cigarettes. The first thing you notice in this particular advertisement is the large puffy red Afro donned by the man perfectly centered in the ad. He seems to be a throwback to the seventies when there was a collective feeling of freedom and invincibility enjoyed by the youth growing up in that era. It seem this man is living a surreal world full of bliss and happiness. His long smooth sideburns, small golden sunglasses tinted with a fresh color of purple, and attention-grabbing starred blue suede shirt with the leather pul...
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...sements have a very cunning way of anticipating and targeting what kind of person the company wants to carry on the tradition of smoking cigarettes. In the Camel ad, they concept is mixing the old with the new, while in the Newport ad the whole idea is having fun and being part of a larger group. Also, both of the ads use specific coloring to enhance the product. The American red, white, and blue in the Camel ad, and the trademark green in the Newport ad. It is also interesting to compare what the Camel ad has that the Newport ad does not. For one the Camel advertisement actually has a man smoking a cigarette in the ad in comparison to no cigarette shown in the Newport ad. Also, on the Camel ad it is noticeable that there is a surgeon generals warning on the bottom left corner of the ad, informing people on the risks of smoking cigarettes. This is not found anywhere on the ad for the Newport cigarettes and possibly lets the prospective consumer be at ease not seeing the awful risks of smoking and what it actually does to people. Finally, in comparing both of these advertisements, both of them are effective ads that clearly convey the intended ideas of both companies, respectively.
Their back and their hot on the market. Camel has a new product: New Camel Turkish Gold Cigarettes. This product is new on the market but its name is old and well known. Camel cigarettes have been around for many years now, but the Turkish Gold’s are new. This product is most definitely a winner. The original Camel cigarettes are a big success and so will these.
Advice on the Risks of Nicotine Replacement Therapies for Smoking Cessation (e-cigarettes gum and patches) Are e-cigarettes better than other conventional therapies?
positive and healthful image. This is where beautiful men and women would be seen socializing
The intended target audience has varied a lot the past century. Cigarette use within the United States military increased significantly during their entrance into World War l, in 1918, because several tobacco companies began targeting military personnel because soldiers used cigarettes as a physiological escape from the horrors of their daily lives. However, women were also especially targeted during the years of war in America, as most consumer goods were aimed at women since the majority of men were at war. To begin with, women were portrayed in cigarette ads as non-smoking admirers of smoking men, however, by 1927 cigarette adverts with women smokers began to appear in women’s magazines. In the years that came, brands such as Marlboro, continued to attract the female audience into buying cigarettes by using slogans like ‘’Mild as May’’ and altering the product by printing red filters to hide lipstick stains, which they called ‘’Beauty Tips to Keep the Paper from Your Lips’’ and attracted a lot of women, despite the fact that woman smokers were not socially accepted yet. The Marlboro cigarette brand, which was essentially launched as a woman’s cigarette, continually launched advertisement campaigns in order to keep attracting them to their products. Cigarette companies persuaded their audience through beauty themes, by implying they would look great as a result of weight-loss by choosing to smoke cigarettes instead of eating and by using toddlers in adverts to attract attention in the female region through motherhood. An example of this is Appendix 2, from a collection of cigarette advertisements from the time (1951), shows a baby saying, ‘’Before you scold me, Mom… maybe you’d better light up a Marlboro,‘’ this makes w...
When I think of the 1st Amendment and advertising, I immediately think of the ban of tobacco advertising. In 1964, the Federal Trade Commission (FTC) and the Federal Communications Commission (FCC) agreed that advertisers had a responsibility to warn the public of the health hazards of cigarette smoking. In 1969, after the surgeon general of the United States released an official report linking cigarette smoking to low birth weight, Congress signed the Cigarette Smoking Act. This act required cigarette manufacturers to place warning labels on their products that stated, "Cigarette Smoking May be Hazardous to Your Health." On April 1, 1970, President Richard Nixon signs legislation officially banning cigarette ads on television and radio. The last televised cigarette ad ran at 11:50 p.m. during The Johnny Carson Show on January 1, 1971 (History.com).
Someone you might know, whether your grandparents, parents, siblings, friends, or even yourself, smokes or has smoked cigarettes. If you haven’t yourself, you’ve seen the effects and consequences one can encounter. Not always, but sometimes, you see the struggles and sickness your loved one can go through and you’d give anything to make that someone feel better. Technology has been on a rise and possibly figured out a safer way. Smoking an electronic cigarette or perhaps a traditional cigarette still provides the nicotine, but it’s possible one can change not just someone’s health for the better but others around them.
Experiencing the death of a loved one is never easy, especially when the cause is something self-inflicted, such as cigarettes. Imagine if that loved one was your parent or even worse, your own child. Now, imagine watching the demise and physical incapacities that transpire while you see them deteriorate right in front of you. Feel the anger that would coarse through your veins if you were to see an add that glamorized such deadly instruments, particularly once you realize that the areas being marketed are lower class. Cigarettes are legal killers that cripple many individuals and families alike. They are a highly addictive substance that benefit no one. I am against cigarettes in every capacity as I have dealt with the effects of it on a personal level. Cigarettes leave a distaste in the mouth literally and figuratively. I am also a firm believer that
Marlboro is currently one of biggest cigarette distributer in the world. Originally, Marlboro was targeted towards women with the slogan “Mild As May” Campaign until Philip Morris repositioned Marlboro at 1950, with the objective of attracting a wide target audience of American men to save their failing brand. The company began to advertise towards men because they wanted to increase customer while hoping to increase their profits. Therefore, in order to attract their targeted audience, Leo Burnett took the initiative to design the new brand image in which they use an American symbol, the cowboy. The Marlboro Man campaign was not successful merely because of the cigarettes that it advertised but instead, “Marlboro Man” represented the ways in which white males defined their status in American society. The “Marlboro Man” transformed from an advertising campaign to a representation of white American men.
It was once the norm to associate a decline in one’s memory to be a part of typical aging. As it has been proven, a marked decline in cognition is an unexpected outcome of the aging process. A decline has actually been identified to be cause for concern and thus falls under the broad scope of dementia. One particular disease that falls under the umbrella of dementia is Alzheimer’s disease. This is an unfortunate disorder with a hallmark symptom of gradual, ongoing, neurological decline. The disease not only consumes a person’s short term memory but eventually the long term memory as well.
The tobacco industry consists of many competitors trying to satisfy a specific customer need. Companies such as Philip Morris, RJ Reynolds, Brown and Williamson, and Lorillard hold almost the entire market share in the tobacco industry. While each company has different advertising and marketing techniques, they all target the same customer group. Tobacco companies try their best to generate interest in their particular brand or brands. Companies market a number of attributes that usually include, but are not limited to: taste, flavor, strength, size and image in order to distinguish themselves from competitors (Business Week 179, November 29, 1999). However, all tobacco companies are satisfying the same needs. Many long-time smokers are addicted to the nicotine in cigarettes. They smoke because the nicotine is needed to help them feel normal (Focus group). Many addicts go through withdraw without nicotine. All tobacco companies have nicotine in their cigarettes, which fulfills the need of long-time smokers. Other smokers depend on cigarettes in social settings. Many smoke to look sophisticated and mature. Tobacco companies make many kinds of cigarettes that target different groups. Social smokers may perceive certain brands as more sophisticated, and therefore they shy away from other lesser-known brands. For example, a person who smoked generic cigarettes at the bar may be perceived as uncultured. On the other hand, the smoker with the Marlboro Lights may be more socially accepted because they have a brand name product (Focus group). Many types of cigarettes cater to the many markets of smokers who want to portray a certain image in social settings. Tobacco companies do not create the need to smoke, but try to generate interest in their particular brand (Hays, New York Times, November 24, 1999). Overall, the tobacco companies satisfy consumer demand for the millions of adult Americans who choose to use tobacco by providing differentiated products to different target markets of smokers.
One way that the tobacco industry can be more ethical is changing their advertising strategy. I believe that today’s advertising strategy is very misleading about cigarettes. Examples of this unethical advertising is in Argentina, here 20 percent of television advertising is spent on smoking commercials, as well as in countries in and around Africa there are billboards that depict a man in a business suit stepping out of a black Mercedes as a chauffeur holds the door. This displays that cigarettes make people classy and sophisticated, making cigarettes look not only harmless but stylish. Another good example of unethical depiction on cigarettes is in Nigeria; here they promote a cigarette for graduates, with a picture of a university and a student in a cap and gown. As if this wasn’t a misleading visual they add a slogan that says, "A very important cigarette for very important people." These ads and slogan are ...
Nowadays, smoking has become a trend, especially among young people. When you’re a teenager, the temptation is huge. You want to impress your friends, do like them, in countenance, going against the recommendations of your parents, the need to feel independent, old ... In short, the ones who have never tried are very rare. However, not all of them become regular smokers. It became a part of growing up. But how it became such a normality? And still, no solution has been found to fight efficiently smoking. The more this practice is positive, the more acceptable it become, the more people start smoking and encourage other to consume. Smoking is spread by "social contagion."
However, every day there are kids, not old enough to drive, take a puff from their first cigarette and become unaware of toxins that are consuming their bodies. For young smokers, they want to fit in with their peers and it gives them a false sense of autonomy. They are fascinated by smoking and think it looks cool. Each day, an estimated 2,100 youth and young adults who have been occasional smokers become daily cigarette smokers(CDC). Smoking sneaks up on them, every day you smoke more than before; that’s because of nicotine. Nicotine is a highly addictive substance. It ends up burying itself in the consumer’s body and mentally the sensation gets you addicted. While some people might argue, smoking helps to cope with depression and stress; it kills you overtime. Physical withdrawal. On average smoking cigarettes, takes 10 years from your life away. Walt Disney, George Harrison and Steve McQueen all died from lung cancer. The ad displays a man loading up the revolver with cigarettes, it conveys a message that with every cigarette you are essentially killing yourself, similarly to a game of Russian roulette, you play till you
Smoking can be dangerous to you and other people around you. A lot of people smoke, most people who smoke have a shortened life. Smoking can also cause people to have asthma or even have a stroke. Many people have died from smoking. Smoking can be harmful and can cause cancer and other horrible diseases.
Big brands like Marlboro spend 70% of their profits on advertisements in 3rd world countries to try and get the people who do not know the consequences of smoking.In total tobacco companies spend over ten billion dollars on advertisement world wide. (who.int) The advertisement that is going on is on the covers are are cartoon animals and images that show if you smoke you will be