Cicero's Smear Campaign

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In the novel How to Win an Election, author Quintus Tullius Cicero relays his best advice for increasing one’s stature in the political area, gaining and maintaining voters, and winning an election against all odds. Although Cicero’s intended audience was his brother Marcus, modern politicians often employ his suggestions in their own campaigns and many reap the same benefits Marcus did in doing so. However, some of Cicero’s advice can make the reader wonder if it is impossible to run for office and maintain one’s mortals. From making empty promises to supporting smear campaigns, such advice is perhaps most disturbing because it hits so close to home. Although Cicero spends a great deal of time discussing how to gain the support and trust of voters, he is careful not to forget some advice on manipulating said voters, most especially through false commitments. Cicero is convinced that people prefer to hear “a gracious lie [as opposed to] an outright refusal” (Cicero 69). Therefore, he advises Marcus to make promises to everyone, as this is …show more content…

Republican presidential nominee Donald Trump has based the majority of his campaign on one of Cicero’s other nuggets of wisdom: the advantage of smear campaigns. As Cicero nears the end of his handbook, he is sure to leave some final reminders for his brother. He encourages Marcus to “remind [voters] what scoundrels [Marcus’s] opponents are and to smear these men at every opportunity” (Cicero 79). If Trump’s current standing is any indicator, then anyone can easily say that this strategy has its benefits. Originally thought of as a fringe candidate, Trump successfully clinched the nomination despite his controversial banter against his competitors. It is unnerving how drawn people, both ancient Romans and current citizens, are to such spectacles, as the extra attention offers an unethically hefty reward to the politician for defaming his/her

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