Chipotle Mexican Grill Essay

Business Description

In 1993 the first Chipotle Mexican Grill restaurant was opened in Denver by Steve Ells. The Chipotle Mexican Grill, Inc. a Delaware corporation, serves a focused menu of burritos, tacos, and salads that are made using fresh ingredients. Despite the focused menu, customers have the option to personalize their order. The idea of Chipotle was to show that the food can be served fast without having “a fast-food experience.” In the late 90s Mickey D wanted to prove to its investors that it was diversified. It bought stocks from Boston Market, Donatos, Pret a Manger and Fazoli’s. In 1998 McDonald’s invested about

However, this doesn’t mean at all that the customers doesn’t have a wide variety of options to choose from. The customers can choose from different types of meats, beans, cheese, guacamole, sour cream, salsa, etc. They also offer sodas, soft drinks, organic milk and beer. Therefore, even though it might seem that Chipotle only serves a few types of dishes, consumers are still left with thousands of choices from which to choose due to different variety of extras Chipotle provides.

The ingredients/raw materials that Chipotle uses to prepare their products are chicken and steak marinated and grilled in the restaurant, tofu, pork, beef, beans, rice, cheese, lettuce, peppers, sour cream, onions, spices and seasonings, and different extracts, such as guacamole and lime juice.

Some of the food is prepared in the restaurants and some of them are received from Chipotle’s suppliers. All of the ingredients that are used are fresh. According to Chipotles 10-K of 2015, they’ve reached their goal to eliminate genetically modified organisms from their food. Also after E.coli scandal associated with Chipotle, as management says they reviewed the ingredients as part of their food safety program and they also plan to utilize the Food and Drug Administration’s Hazard Analysis Critical Control Point (HACCP) management