Chipotle Mexican Grill Case Study

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Chipotle Mexican Grill, has been desperately trying to recover from the loss of customers due to its recent E-coli outbreak in a few of its restaurants. In an effort to win back customer confidence and trust, Chipotle has been allowing customers to receive free burritos through a recent promotion. Chipotle has recently forecast its first ever quarterly net loss, which shows just how devastating the outbreak affected the value of the restaurant. In addition, Chipotle’s stock has fallen a third since the outbreak, crushing the value of the company. In addition, Chipotle recently closed all of its stores temporarily to inform employees about food safety and the prevention of outbreaks. Chipotle’s current situation refers to a few managerial

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