Cheapoair.ca
CheapOair is a leading American multinational online travel agency which deals in services realted to travel like airfare, rental cars, hotel rooms and vacation packages. From the day it was founded in the year 2005, CheapOair is now one of the foremost 5 online travel agencies and has won several awards, like those from Travel Weekly. CheapOair has got acknowledgment from abundant publications like Fortune, The New York Times, USA Today and Bloomberg Business week for being a discount option for getting travel services. By the year2014, the website has got more than 20 million visitors in a month and has got into agreements with over 450 airlines and provides deals on above 100 million airfares. The headquarter is there in Manhattan
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From the time it was founded, CheapOair has been the biggest unit under the Fareportal umbrella also including OneTravel and Travelong .The name "CheapOair" was selected to extract a sense of value and affordability. Even though the first two years did not give positive output, CheapOair is yielding profit since the year 2007. In 2008, CheapOair was considered the 9th-biggest online travel agency. It also started proviidng hotel rooms along with airfares and car rentals. The agency uses a "complex mathematical algorithm" to locate the most affordable fares for every individual trip. As early as 2009, CheapOair was also using opaque negotiated airfare to get cheap prices. By 2010, the agency was getting attention in the online travel industry. 2010 also marked the first time CheapOair engaged in a professional and devoted ad campaign. Using the slogan, "Get More for Less," the agency took to television to target a bigger market. Fareportal got around $825 million in 2009, but they expected to reach upwards of $1.2 billion in 2010. Their ad campaign was recognized with Magellan Awards from Travel Weekly and Gold Link Awards from …show more content…
By 2013, their main focus was on airfare, but they do still provide other travel packages. CheapOair also uses a Flight Search app that permits people to find and book itineraries through their mobile device. The agency also gives immense significance on customer service. CheapOair was the first online travel agency to sell auxiliary products for US Airways and American Airlines. They offered "Choice Seats" and "Main Cabin Extra" as products in booking path and checkout. CEO Sam S. Jain says that airlines will begin offering more additional products like Wi-Fi, early boarding choices, and upgraded seats through CheapOair. The agency is presently located in the United States, United Kingdom, Canada, and Australia, but Jain visualizing operating bases in 15 diverse countries in the future. This would hypothetically offer country-specific deals, products, and services to a broader customer
Spirit makes our fares so low because they know that draws in the attention of the consumer. Once they have your attention you’re shocked at the price so you go for the deal, oblivious to the fact that you walked into their trap. Southwest’s symbol for shareholders is LUV while Spirit’s is SAVE. They are not the only companies to start to enter into these paths. Hotels, rental cars and cruises are all faced with the same choice to embrace the LUV or the thriftiness with SAVE (Elliot
Spirit Airlines has long been considered an unorthodox airline. They, of course, address all four P’s in their marketing strategy; however, they focus a large amount of their effort on price and promotion. They focus on cutting price through “unbundling”. They focus on promotion through taking advantage of social issues and breaking news. Many advertisements and deals promoted by Spirit have given the public a definite shock-factor. Spirit has made two objectives very clear: they are furious at getting the customer the lowest fare possible by any means necessary, and they will similarly use any means necessary to get those potential customers to notice those fares. Such a blatant marketing strategy works. Even going up against some big competition, Spirit finds ways to be competitive and successful in flagrant fashion.
Priceline is a business service industry and according to the website Funding Universe, Priceline, is an Internet-based company that created a ticketing service called "Name Your Own Price" that matched customers to airlines. The company was formally created in 1997, and his president was Jay Walker The company headquarters is located in Connecticut (“Priceline.com Incorporated History”).
Having a low cost of operations is one of the contributing factors to Southwest Airlines’ financial success. Such low cost model of the corporation is brought about by an effective strategy. Southwest uses only one type of aircraft – the fuel-efficient Boeing 737. This tactic keeps training and maintenance costs down. Moreover, the no-frills approach to customer service contributed to the low cost of operations for Southwest.
Since 1987, when the Department of Transportation began tracking Customer Satisfaction statistics, Southwest has consistently led the entire airline industry with the lowest ratio of complaints per passengers boarded. Many airlines have tried to copy Southwest’s business model, and the Culture of Southwest is admired and emulated by corporations and organizations in all walks of life. Always the innovator, Southwest pioneered Senior Fares, a same-day air freight delivery service, and Ticketless Travel. Southwest led the way with the first airline web page—southwest.com, DING, the first-ever direct link to Customer’s computer desktops that delivers live updates on the hottest deals, and the first airline corporate blog, Nuts About Southwest. Our Share the Spirit community programs make Southwest the hometown airline of every city we serve.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements to the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion. In a dysfunctional time for the airline industry, most airlines, especially major carriers, are adapting the concept of "doing less with more." One low-cost carrier, JetBlue, is changing the domestic aviation landscape in this regard and is defying the odds. Here is a company that has examined each marketing mix elements carefully, has adapted them to its customer’s needs, and is succeeding because of this approach.
Conitue to promote "The Low Fare Airline" slogan especially with the advent of raised ticket prices from Untied.
EasyJet’s provision of low cost flights and it basis of “the earlier you book the ticket, the less you pay“ gives it opportunity to target its customers. EasyJet also provides a number of aircrafts in various airports thus easily accessibility of their services; this acts as it drivers in the market control and competitive advantage. It also has the advantage of providing other services such as car hiring, internet services and restaurants (Saleem, 2010). The ‘Europe by easy jet’ established a resounding brand positioning that is effective across all the main markets and enhanced visits to easyJet.com. EasyJet targets the consumers through various channels that help them to reduce marketing cost per sales. In 2001, EasyJet launched ‘easy Jet mobile app” which was downloaded by over six million people which accounted for 5% of overall sales. Mobile boarding cards are available through the app and make it easy for cust...
Mason, K. J. (2001). "Marketing low-cost airline services to business travellers." Journal of Air Transport Management 7(2): 103-109.
Priceline.com incurred tremendous success in its beginning years. However, the success story has been put on hold in 2000. Priceline.com is now faced with many critical issues. Recently, Priceline.com has suffered a serious beating from its investors and is now hanging on the edge of survival with both failures from WebHouse Club and Perfect Yardsale. Major areas of concerns, which will be analysed in further details later on, for Priceline.com include: contested patent techniques, poor customer service, need of new brand identity, dependence on travel industry, falling stock price, and fierce new competitors.
After enjoying much initial success by utilizing the internet and a patented technology which connected buyers to sellers, priceline began to suffer growing pains early on. Initially priceline was successful because it concentrated solely on airline seats. Airlines were more than happy to fill empty seats for any price rather than fly with an undersold plane. Copying its success, priceline quickly followed into offering hotel rooms, another commodity in which hotels would rather book a room at a minimal price than have it empty. As priceline spread out to encompass more areas such as home mortgages and groceries, it faced a diluted image to shoppers. Some ventures were huge resource drains to the company both financially and in talent. As employees tried fixing what was wrong with problem areas, profitable areas such as hotels and airfare began to receive direct competition from the airlines and hotels themselves as well as other websites such as expedia.com.
“AirTran Airways, a subsidiary of AirTran Holdings (NYSE: AAI), is a low-fare airline designed for business travelers, offering Business class, new planes with XM Satellite Radio and EasyFit Overhead Bins, assigned seats, and our accommodating frequent flier program A+ Rewards. AirTran Airways' mix of low fares and an affordable Business Class with excellent customer service and one of the world's youngest all-Boeing fleets has continued to strike a chord with the public.” (www.airtran.com)
The introduction of luxury options, such as leather seats and in-flight entertainment, from other low-cost providers has forced Southwest to respond in kind. Those upgrades, coupled with rising fuel costs and increased wages, has caused Southwest’s Average Seat per Mile (ASM) cost to rise from $8.05 in 2005 to $12.71 in 2012, after rising just $.98 between 1995 and 2005 (Dess et al., 2014). And although Southwest’s traditionally low prices gave rise to an industry-wide phenomenon known as the Southwest effect (a lowering of average fare price and increased demand whenever Southwest entered a new market), current fares on Southwest are considered the lowest priced fare only 40 percent of the time (Dess et al., 2014). Despite these increases in cost and a widening scope of operations, Southwest has become the only airline in history to be profitable for 41 consecutive years, and was named Airline of the Year by Air Transport World magazine for 2014 (Air Transport World, 2015).
Fly cheap with cheap usa flight Flight tickets can be quite expensive and it is a fact, the costs that are associated with the ticket as well as the services that are provided tend to make an impact on the prices and there are many people out there who tend to pay quite a lot to travel by air, however, this is not something that always needs to be the case, there are flight tickets available in the cheap too. This has been made possible to the high number of low cost carriers that provide the basic services to the customers and they help in giving cheap prices to the customers, however, high demand can drive up the prices and this is when cheap usa flights can help the customers in finding the best prices for a flight they might be looking
Guests can make bookings through a combination of ways. In August 2003, AirAsia became the first airline in the world to introduce SMS booking where guests can now book their seats, check flight schedules and obtain latest updates on AirAsia promotions from the convenience of their mobile phones. AirAsia also recently introduced GO Holiday, the airline’s online programme where guests can book holiday packages online in real time. (Temporal, 2006)