Cheapyanair Case Study

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Cheapoair.ca
CheapOair is a leading American multinational online travel agency which deals in services realted to travel like airfare, rental cars, hotel rooms and vacation packages. From the day it was founded in the year 2005, CheapOair is now one of the foremost 5 online travel agencies and has won several awards, like those from Travel Weekly. CheapOair has got acknowledgment from abundant publications like Fortune, The New York Times, USA Today and Bloomberg Business week for being a discount option for getting travel services. By the year2014, the website has got more than 20 million visitors in a month and has got into agreements with over 450 airlines and provides deals on above 100 million airfares. The headquarter is there in Manhattan …show more content…

From the time it was founded, CheapOair has been the biggest unit under the Fareportal umbrella also including OneTravel and Travelong .The name "CheapOair" was selected to extract a sense of value and affordability. Even though the first two years did not give positive output, CheapOair is yielding profit since the year 2007. In 2008, CheapOair was considered the 9th-biggest online travel agency. It also started proviidng hotel rooms along with airfares and car rentals. The agency uses a "complex mathematical algorithm" to locate the most affordable fares for every individual trip. As early as 2009, CheapOair was also using opaque negotiated airfare to get cheap prices. By 2010, the agency was getting attention in the online travel industry. 2010 also marked the first time CheapOair engaged in a professional and devoted ad campaign. Using the slogan, "Get More for Less," the agency took to television to target a bigger market. Fareportal got around $825 million in 2009, but they expected to reach upwards of $1.2 billion in 2010. Their ad campaign was recognized with Magellan Awards from Travel Weekly and Gold Link Awards from …show more content…

By 2013, their main focus was on airfare, but they do still provide other travel packages. CheapOair also uses a Flight Search app that permits people to find and book itineraries through their mobile device. The agency also gives immense significance on customer service. CheapOair was the first online travel agency to sell auxiliary products for US Airways and American Airlines. They offered "Choice Seats" and "Main Cabin Extra" as products in booking path and checkout. CEO Sam S. Jain says that airlines will begin offering more additional products like Wi-Fi, early boarding choices, and upgraded seats through CheapOair. The agency is presently located in the United States, United Kingdom, Canada, and Australia, but Jain visualizing operating bases in 15 diverse countries in the future. This would hypothetically offer country-specific deals, products, and services to a broader customer

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