Cheaply Made Essay

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Michael Kors, Coach, Nike; all luxury brand names produced heavily in China. Does that mean we expect to pay less for a “Cheaply Made” product?. Resolved: overseas production does not mentally devalue the American brand name. There is a beginning to all companies, even in fashion. Before his luxe watches, the man wore a watch. Michael Kors came from a generational line of chic individuals. “His mother was a former Revlon model, his father an Easy Rider-esque rebel. His grandmother trawled the racks at Loehmann’s daily, and his grandfather was a dandy”(American Evolution, 2018). Micheal now sells a wide range of styles, for both men and women, accessories included. Ralph Lauren trademarked the “polo” shirt. His preppy styles and pastel colors …show more content…

Individuals associate a higher price tag with more wealth, even if the item is hard to afford. The original intent was individualism, or how we see ourselves. Now clothing represents social class. With designer price tags Americans feel better than the population without. This feeling is the same whether someone paid full price or discounted overseas product. Rarely are women or men interested in quality. Many studies have proved this to be true. Economist George Taylor noted that as a country enters recession and adopts austere spending habits, women often show preference towards longer dresses, whilst during times of prosperity, the opposite result can be seen (Hemline Index, 1926). This concept is based on having what others do not. If the world can now afford more fabric then the woman will wear less to prove she doesn't need the excess. When the society can no longer afford extending hemlines, the fashion obsessed will go even further. Americans are willing to settle for poor quality in order to feel recognized and tower over the “other half”. This is human brain at work. The psychology shows human will almost never value designers less for producing

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