Charlotte Russe is a modern clothing company whose demographic revolves around that of young teen girls and has become an everyday brand. Daniel Lawrence and his two brothers originally started working in their family's New York Brooklyn clothing business but then left forming the Lawrence Merchandising Corp. In 1975, the first Charlotte Russe was established in 1975 in San Diego, California and the company has seen a booming increase in business sales ever since reaching a $51million revenue in 1991. Now owned by investment firm Advent International, Charlotte russe now has over 500 stores across 46 states in the US. Charlotte Russe aims to satisfy young women seeking sleek and fashionable clothing. The store has a wide variety of clothing …show more content…
selection from dresses to jeans and sneakers to high heels. The clean and sleek look of the store attracts the attention of younger generations and creates an organized atmosphere for their shoppers. The color choices that have been chosen are attractive to their target market in many ways.
An example of this is how the company uses colors such as pink and white. Pink is known to be a more delicate color that represents a charming, sweet, and feminine environment. It is also known as the color of universal love of oneself and of others. Using white associates the company with innocence, purity and a successful beginning. White is also known to be the color of perfection. Charlotte Russe allows their customers to look high-end and put together while staying in a reasonable budget. With their low prices and high-quality items, this is the selling point for most of their sales. The company’s biggest competitor stores include Rue 21, Forever 21, and H&M. Together these outlets are the biggest name brands in teen fashion and are shaping the modern fashion industry. Influenced by higher-level/higher-fashion brands, the main priority is to make these stylish looks …show more content…
affordable. III. OBJECTIVES The central goal of our team is to create an affordable and effective promotional plan for this retail franchise in order to create more revenue and bring in more clientele to the company. Implementing this promotional plan will allow Charlotte Russe to build a stronger clientele and bring in more business. The objectives that must be met through the New Beginnings Promotional Plan are as follows: A.Bring in new clientele through special events that will introduce potential prospects to the company and create a brand message that will promote charitable consumption for good causes in order to appeal to a wider audience. This will increase sales for Charlotte Russe and promote new products. B.Strengthen the loyalty of clientele by creating new opportunities that will bring more traffic throughout the store, therefore increasing sales and introducing benefits to Charlotte Russe’s customers. C.Introduce Charlotte Russe as a creatively diverse company through new items that will rework the image that the brand has developed and modernize the look of their products that are unique to the company and put them above their competitors. IV. SCHEDULE OF EVENTS A.Special Events a.Fundraising fashion show i.Creating a memorable statement tied to a brand is important in building a company name and introducing new customers to the brand.
Charlotte Russe will implement this event and therefore create a message that they want to associate with their brand. This fashion show will send all of its proceeds towards the National Down Syndrome Society towards further research and will create a new wave of people looking into Charlotte Russe and being interested in their fashion show. New products will be showcased during the fashion show and advertise the company’s new fall line.
b.Charlotte’s Rewards
i.Rewards programs are a simple way to bring in more revenue and create a stronger and more loyal clientele. By creating a rewards program for Charlotte Russe, the company will be able to motivate customers to return and purchase more products by offering discounts after a certain amount of money spent. Customers will give employees their phone numbers and emails in order to be found quickly in the system and be able to build up reward points every time they make a purchase. Charlotte Russe can offer a buy-one-get-one opportunity after spending $60 or more at their store and allow customers to earn percentages off of their purchases over
time. ii.In addition to the benefits that Charlotte’s Rewards offers, customers will also have the option to give the employee their home address. From there the company can mail them special offers such as discount coupons, advertisements for upcoming events, and other offers. iii.In addition to the benefits that Charlotte’s Rewards offers, customers will also have the option to give the employee their home address. From there the company can mail them special offers such as discount coupons, advertisements for upcoming events, and other offers. C.Publicity a.Cause a Commotion i.Charlotte Russe has established over 500 locations in the United States, each store is an opportunity to promote the charity fashion show. Fliers will be put in each US store promoting the show C.Other In-Store Activities To promote our products, we will have the sales associates wear the clothing brand during our promotion periods. The product placement in store shows how our brand can be worn in everyday situations and still offer a fashionable look. Because his will encourage the customers to buy because our employees are dressed for the job IV. Responsibility Sheet Position Tasks Frequency Store Managers Oversees tasks taking place by lower positions in the store, administers events and publicity, takes charge of production shipments and sales. Supervisors Monitors employees and events, creates work schedules, ensures that the store is running smoothly and according to regulations. Sales Floor Staff Maintain the appearance of the store, interact with customers, help promote sales, advertise new products by wearing them and introducing them to customers. Visual Merchandising Organises display for products in order to appeal more to customers.
Currently, the company owns and operates stores in 45 states. As of June 2014, Charlotte Russe operates 560 stores. Those 560 stores can be found in local malls/shopping
Since 1914, Canadian Human Rights laws have had a positive impact on helping to shape Canadian identity as one that is welcoming to various minority groups. Being a Canadian citizen provides you with the freedoms to travel, and settle in Canada at your own will and desire. Also, the freedom to express your sexual orientation is welcomed and well supported in many communities. Modern discrimination against categorizing human beings is very slim and everyone of all ethnic or cultural backgrounds are welcome with respect and good intentions. Canada is an extremely welcoming and protective place, in which nearly everything is done to promote equality, and a safe country.
The clothes she is designing are simple, elegant and well-fitting to the female body giving women the confidence needed to wear these clothes to work, relax and as casual, every day, wear. Beckham’s designs can adapt to the different bodies that exist and have become very popular around the work because they are simple, elegant and supreme. In a YouTube video, Beckham has said that she herself would wear her own design and because of this her designs have become very popular and available to many individuals. Currently there are more than 500 stores who carry the VB brand. VB provides designs for the “trendy” woman who works and cares about fashion and style. Beckham’s designs are very reserved, in the sense that they cover the body adequately and in no way or form depict nudity or improperness. Due this “reserved” design, Beckham’s designs are seen as socially acceptable designs that have a focus on the artistic aspect and general overview rather than the skin showing clothes designs that many like to wear in the United
One of the most complicated concepts in life is the matter of relativity. It is nearly impossible to truly ‘step into another's shoes’ simply because that other person possesses a lifetime of information and experiences that someone else cannot hypothetically replicate. Most of the time that other individual can’t even remember half of their own life simply because it was made up of seemingly insignificant details. However, in an effort to be as objective as is humanly possible, I would say that Jeannette Walls and her siblings were in some ways luckier than her peers.
Kate Chopin was a feminist American short story and novelist. She is known as an advocate of feminist authors of the 20th century. Jane Austen, Charles Dickens, and Brontes influenced her writing. She grew up in a household full of women; including her mother, great-grandmother and the female maids her mother owned. Kate spent a lot of time up in her attack reading.
Also, the rewards program is based off a point system and when one has earned a certain amount of points they send them a gift card to spend however they wish. Though, what the consumers don’t know is that by applying for their free rewards program, they are collecting data and constructing analysis to make them into loyal consumers.
The 19th century changed people’s perspectives on theater. Theaters grew in size, plays became more professional, and costumes became more extravagant. Theater in the 19th century was influenced by the advanced changes, technology and society. Theater had a big impact on how people viewed things.
Herland, a story of a feminine utopia, exists as a staple in feminist literature to be comprehended in many ways. Author, Charlotte Perkins Gilman challenges presumptive societal standards of women and class through Herland. The story tells the tale of a mysterious and forbidden land of females who reproduce through parthenogenesis. Amid an abrupt arrival of three, conquest seeking males, the Herlanders try to understand and civilize them. All the while, through trial and error, the men come to understand Herland in different ways based on their background of class. The dichotomy of capitalism and socialism in the same culture brews acceptance, denouncement, and independence.
Les Wexner rapidly expanded on the national attention Victoria's Secret had been receiving by opening over 400 stores by 1990 and currently operates approximately 950 stores nationwide. While Victoria's Secret is known for its lingerie sales, it has successfully launched a beauty division and also carries brands like Betsy Johnson, Dolce & Gabbana and Intimissimi, an affordable Italian brand. Victoria's Secret Direct, the catalog division of the company, continues to see growth as sales reached $870 million in 2005, but the star is still it's retail stores. Yearly sales for Victoria's Secret stores topped $2.6 billion dollars in 2005 and our store on Powell Street recently surpassed the $10 million dollar mark in sales for 2006, making it the 13th store in the company based on volume. ANALYSIS OF ISSUES +
Also this report will firstly will highlight how Ralph Lauren brand has achieved this complete resonance with its consumers through the all four steps of Keller’s CBBE model in (apex figure1) since its creation. Then, underline the Points of Parity (POP) and Points of Difference (POD) of the Brand to finally recommend ways through which the brand can continue to be successful in future.
They effectively advertise their brand, quality, style and elite products, creating a useful image of confidence, sexiness and desire to its consumers, enticing both the female and male market segment. Knowing the exact approach it needs for the purpose of increasing sales and dominating its market. Victoria’s Secret is cleverly using its marketing tactics to keep its consumers engaged with the company and its products. Not all of the same products are offered in each outlet which will require its consumers to visit the store, review the catalog, interact on its social media and visit its website to stay on top of sales and
Ninety percent of Canadians are enrolled in at least one loyalty program. Market research has shown that loyalty programs are growing to be very popular in today’s market. A loyalty program is a program offered by a company to customers, who make frequent purchases. Loyalty programs are of benefit to both the consumers and the business. The consumers benefit by receiving coupons, special access to sales and new products whereas the company benefits by gaining an abundance of knowledge about the consumers, through their purchasing habits. Loyalty programs have proven to be very successful for several companies such as Target, Starbucks, and Shoppers Drug Mart. The senior management in sales and marketing believe that initiating a loyalty program
Miuccia Prada once said that “What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language”. Miuccia Prada and the Prada brand have grown from humble beginnings making quality leather goods to a public traded company with a current market capitalization of over $26 billion (USD) . With the development of Prada as one of the world’s premier luxury brands it provides an excellent case study to examine how strategy paved the way for the success of the Prada brand. First, an examination of Prada’s strategic positioning against luxury brand rivals Louis Vuitton Hennessey Moet (LVHM) and Kering (Gucci). The acquisition history of Prada will be reviewed, where some preliminary conclusions can be made about what has been contributing factors to both the successes and failures. Then finally, an evaluation of what the future holds for Prada and the sustainability of its competitive advantage.
Dora Greenfield is the main character in the novel “The Bell,” by Iris Murdoch. Dora is an art student, who then marries one of her professors. This marriage is in no way happy or healthy, however, Dora has a difficult time leaving him. Throughout the entire novel we are able to watch Dora’s character evolve and grow into someone much more mature than the young art student she was in the beginning. She is a very timid and shy character, however, she is able to blossom and grow throughout the novel.
The play Who’s Afraid of Virginia Woolf was expertly written by Edward Albee in 1962. It is one of the most well regarded plays around today. Yet it doesn’t captivate me the way I expected. I have to say, I liked the acting of Martha and George in the LAVC Play Production. They did a really great job.