Characteristics Of Lenovo

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Product is everything, both favourable and unfavourable that a person receives in an exchange. A product may be a tangible good such as a pair of shoes, a service such a haircut, an idea such as ‘don’t litter’ or any combination of these three. Packaging, style, colour, option and size are some typical product features. Just as important are intangibles such as service the seller’s image the manufacture’s reputation and the way consumers believe others will view the product.
As we know, Lenovo is one of the most popular computer and peripheral manufacturing units of the world, which has risen manifold in size in the recent years and has been growing ever since. Lenovo was found by the name of Legend in the year 1984 in Beijing, China, and was …show more content…

Lenovo is a brand that has widely differentiated and has not depended upon a solitary class of items or administrations for its extension. Lenovo have many types of product for computer. There are some advantage such as Lenovo inherited the IBM name, which means this is his great computer brands computer of Lenovo. Then, face recognition the ability to recognize faces. In all Lenovo products is predicted to have a good degree of accuracy. Sensitivity setting is set according to user needs. It high or a low security. There is a "one key" on a PC or laptop, which serves as a recovery system and an antivirus. Nowadays, many teenagers are using the Lenovo products. Most advanced features in Lenovo's product is a touch screen feature especially on PC products. So, Lenovo products can satisfy their …show more content…

In fact, in some areas like accessories it also uses penetrative pricing. The key factor for Lenovo is to balance the price as well as the brand value.
5.2.1 Low cost
As we know, Lenovo has a low price for smartphones. The Lenovo’s company put a low price to attract customers to buy the product. Lenovo wants to compete with products that are on the rise in the market such as Samsung, Apple and OPPO. For pricing strategy, Lenovo is using penetration rates. This strategy puts the price introduction of new products on the market at a low price to penetrate a wider market. The company put the starting price low to block competition because competitors would not be interested in a small profit for selling at low prices.
5.2.2 High cost The Lenovo company puts the price is relatively expensive compared to other brands of computer. The company put that price because computer are using the specific component and it is difficult to find compared to the other computer. For pricing strategy, Lenovo is using the skimming price for a computer. This strategy puts the price introduction of new products on the market at high prices and then carved the price is bit by bit. The price of Lenovo computer is valuable relatively inexpensive but not

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