Case Study: Summary Of The Woodson Chemical Company

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Write a summary of the case, and define the critical issues and conflicts being faced.
Customer success would allow the Woodson Chemical Company (WCC) to stand out from the competitors. Unfortunately, WCC North America continually reveals poor customer service reports. Mainly, due to the companies poor order information process. Customers want to access real-time order information status. However, the delivery of excellent customer service is challenging. Each division serves a number of common customers at high volume on key accounts, with size and complexity of WCC’s distribution network making distribution management perplexing and complicated.
Bottleneck management limits the communication network throughout the company. A lack of internal …show more content…

In a supply chain you have several different components that all bring something different to the table. Managing finished goods inventories is always a problem. Having short customer lead times, high customer service levels, large manufacturing and distribution replenishment quantities, and long manufacturing and distribution lead times require that many products be in inventory when customers order. This is a problem for WCC because of the size and complexity of their distribution network. If you have several different suppliers or manufacturers working together they all need the same information. For instance, your manufacturing team must be provided with the necessary information to determine the level of individual SKU production via MRP. This enables them to be able make an adequate amount of materials. Also you have to know your DRP in order to know how much to manufacturer and how much will be deployed. Inventory planning systems require that all the information from each partner be accurate and coordinate forecasts for each warehouse. The forecast is necessary to predict the flow of goods through the supply chain. Second, you must have consistent and reliable movement between warehouse facilities. Third, integrated planning systems may be subject to system nervousness, or frequent rescheduling, due to production breakdowns or delivery delays. If any of these components are out of whack it will have an effect on inventory. If the forecast is inaccurate it can cause for a company to manufacture too much or too

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