Case Study On Facebook

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Introduction
Facebook is the most popular social networking website that enables users to create personal profiles with information like their location, workplace, academic background, hobbies and religion association. Since Facebook has become an essential platform for interaction between consumers and businesses, it plays a critical role in a personal marketing approach (Kreitner & Kinicki, 2013). However, Facebook lacks security which makes it vulnerable to spam, virus attack, and hackers. Specifically, the website requires entering minimal information about one’s identity to sign up, therefore it is easy for anyone to develop an account. Users with a negative agenda mostly misuse these accounts by scamming others. Besides, any person can
Why is Facebook unique in the world of personal marketing?
2. Is Facebook just a passing fad or is it here to stay? What are the company’s greatest strengths and risks?
3. Discuss the recent privacy issues that challenged Facebook. Will privacy restrictions limit its ability to offer personal marketing
The self-regulatory approach will provide the following solutions to privacy issues:
• Facebook will create user focused privacy regulations to give users control
• The website will be able to avoid multiple intrusions by preventing human intrusion through the use of automation
• The website will be able to let the user know that they value their privacy and what is done to keep their information secure. For instance, displaying certification and security logos on the website and displaying a privacy policy on company’s page. Specifically, this will give additional credibility for the customer to develop trust in marketing brands.
• The approach will enable the users to know when their information is being disclosed. When the user 's information is used for another reason, the website should tell the users at the time when the information is being asked. For instance, Facebook should offer a chance for the user to decline to provide certain information. The approach will also tell the user when the information is being asked.

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