6.) Recommendation
There are 3 types of recommendation to solve the patent insistently with two short term and one long term solution.
6.1 Keep Striking by Legal Way (Short Term)
Litigation augments usually consumed time and spent uncountable capital. The most challenging thing is infringing patent product never be eradicated if the market is still damaging the LEGO type brick toy product. Furthermore, people who lack of educational will apt to buy cheaper icing toys to their children, this will foster the sales of infringing product as well.
In this case, we suggest reinforce the resources of legal department to be at least 10 -12 internal lawyers in house for striking the infringing product in the count and cooperating with customs to
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For example, setting up more flagship stores in different country 's landmark place that brings the discussing topic in society or to expand the budget of promotional tools likes holding regular bigger event with attractive finished LEGO expert displayer. Also, trial experience activities is the most direct promotion skill to lead the target users appreciate the fun of LEGO 's product. Besides, hiring a batch of part time and short period promoters to guide the parents and children during their playing is also …show more content…
In order to fix the patent loophole, the focusing on electronic solution such as 3D printing and Virtual Reality both are widely used technological solution could provide short and long term strategy. Finally, most of the LEGO’s competitors and some china manufacturers could not offer this similar package to customer incoming 5 years, that means LEGO could utilize these 2 solutions to solve the patent loophole for future business
(7) Hall B. Patents and Patent Policy -. 2007. The 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the Morse H. SETTLEMENT OF INTELLECTUAL PROPERTY DISPUTES IN THE PHARMACEUTICAL AND MEDICAL DEVICE INDUSTRIES: ANTITRUST RULES. Allison JR, Lemley MA, Moore KA, Trunkey RD. Valuable patents. Geol.
. G. Toys is a leading supplier of high quality dolls that are manufactured in two plants within Illinois, one in Chicago, one in Springfield. These dolls are sold in retailors throughout the United States and have an established, loyal customer base due to their high quality and popularity (Campbell & Kulp, 2004). In the last few years, due to rising production costs, their most popular doll, Geoffrey, has seen a decrease in profit margin. In this evaluation we plan to address G.G. Toys existing cost system and offer recommendations on whether management should change the costing system in both the Chicago and Springfield plant. We will calculate the costs of the Geoffrey doll, the specialty branded doll #106 and the cradles using the cost
Define and explain the following: copyrights, trademarks, and patents. Compare the three and provide an example of each. This paper will be non-graded, but it is still highly recommended that you complete this assignment for increased practice and self-improvement.
In the early 1990’s, Kimble obtained a patent for a toy, web-shooting glove. In 1997 he filed an infringement suit against Marvel for selling an identical toy. To resolve litigation the parties came to a settlement agreement in which Marvel agreed to pay lump sum to Kimble, in addition to royalties on all future sales of products using the patent. There was no end date specified in the settlement agreement. Upon the end of Kimmel’s patent, Marvel ceased to pay royalties. Kimble then sued for breach of contract. The District Court of Arizona ruled that Marvel’s obligations ended on the date the patent expired- May 25th, 2010.
Lehman, Bruce. 2003. “The Pharmaceutical Industry and the Patent System”. International Intellectual Property Institute. Pages 1-14.
The Lego Movie is an animated film written and directed by Phil Lord and Christopher Miller. This movie is about an ordinary Lego mini-figure named Emmet, who is mistaken for an extraordinary master builder and expected to save the world. Everything changes when Emmet finds the Piece of Resistance which makes him the chosen one called “The Special.” Lord Business who is also the President plans to use the Kragle to freeze the universe perfectly in place so that the individual actions and machinations of society no longer go against his plan. Emmet teams up with his teammates to take down Lord Business plan and to save the world. At the end of the movie, Emmet convinces Lord Business that he does not have to be the bad guy and he could also
Most people can remember playing with Legos at some point in their lives. From 1958-2013, 650 billion Lego bricks were manufactured and sold in 130 countries, making Legos one of the most popular childhood toys. In more recent years, with digital technology on the rise, Lego’s have a become popular subject in video games and movies. The Lego Movie was the first movie centered around Legos to use a fully CGI animation style. While The Lego Movie may at first appear to be an average children's movie, it's storyline goes much deeper than that most movies marketed primarily to families, allowing it to quickly become one of the most sold movies of 2014. Through the use of creative cinematography which helps reinforce the storyline, as well as an ingenious adaptation of an Orwellian society, based upon capitalist values and extreme conformity, The Lego Movie pushes a pro-libertarian, anti-capitalist message, hidden behind the innocent facade of children’s movie.
The United States Patent Office (“USPTO”) faces criticism from its users and legislators that the timeliness of the patent process and ultimate quality of issued patents are inadequate. In order to address this criticism Congress made several changes to the authorities of the USPTO in the last decade and considered more changes in 2009. Nevertheless, problems persist and some stakeholders argue that reorganizing the USPTO as a government corporation would best alleviate these problems by broadening its authorities even further and releasing it from external constraints.
Patents have always represented a mutually beneficial a relationship between inventor and public. The inventor gets 17 years of basic monopoly on his invention so that he ...
The LEGO Group organization is famous due to its flagship product – colourful plastic bricks that can be interlocked to form a variety of figures, and then disconnected again. These binding bricks originated in a wooden form when the company was first established in Billund, Denmark by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today’s well known plastic version was introduced in 1958 (Rosenberg). The company’s head office is located in Billund to this day, and The LEGO Group remains privately owned by Kristiansen’s family (The LEGO Group, 2012). They currently sell toys and teaching materials in over 130 countries worldwide.
audience is the child in each and every one of us - the child that
As a consultant for Toys, Inc., I have been called in for my advice by the company’s president, Marybeth Corbella; on which of the two proposed options would be best for the company and for the customers as well. Toys, Inc. is a 20-year-old company that produces toys and board games, our company has a reputation built on quality and innovation. Although we have been the market leader in our field, the sales have become stagnant in recent years, and sales have begun to decline when comparing them to the sales in the past. With the company’s managers attributing the decline of sales on the economy, the company was forced to reduce production costs and layoffs in the design and product development departments; this action will hopefully increase
Lego’s main issue begins when they decide to produce several types of custom products. Although, the custom products give the customers a variety to choose from, it actually serves the company more harm than good. Custom products require higher cost and the use of more suppliers. This is where the flexibility and coordination sufferers. Lego had numerous amounts of suppliers across the globe. The vast amount of suppliers made managing and keeping track of products very difficult. If the products were standardized then Lego would be able to cut down on most of their suppliers. Not only will cutting down on suppliers decrease total cost but it will also improve the line of communication. Coordinating the supply chain will be much easier with fewer components. Tracking and documenting products will be fluid and communication will be more
With all of the designing that was happening in the company, it helped to shrink its profits. Lego City was a popular toy for children but the redesigning shrank the sales and attention the product was once getting. A worker of Lego said it well when he said, “Management was to blame, the same people who were doing crappy products then are making world-class products today” (Greene). Essentially the managers and higher up executives didn’t communication what direction the company should be going. They didn’t have a strategy to follow and tell their employees. With no clear strategy and communication in place, things were a free for all. This lead to the declining profits and stability of the company. Lego assumed that if the designers were able to create whatever they saw fit, that somehow it would lead to a breakthrough in the toy maker’s product line. However, this ideology backfired with high production costs and low profit margins.
On the other hand, the Examiners may be guided by the lower threshold of novelty and inventiveness according to interpretation of the legislation[4]. There are several problems with this lower novelty and inventiveness threshold imposed by the legislation. Unnecessarily broad patents ...