Case Study: Intervention For Children

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3.4. INNOVATING FOR CHILDREN

Children are the primary stakeholder and the driver of the innovation process in the company. According to corporate responsibility report, it can be stated that the major social role of the company is to serve as an educator in today society. LEGO recognizes that their biggest contribution to society is through products and experiences that serve children’s critical learning and development (Lego Group, 2017). According to the company mission, LEGO is constantly innovating to provide children high-quality products that encourage problem-solving, critical thinking and collaboration. Consequently, LEGO recognizes their impact on children education and attitudes, which compromise the company to maintain high status of products and experiences.

With the aim to accomplish their commitment to children development, the LEGO Group has been in partnership with UNICEF for several years, a well-known global organization dedicated to protect the rights of children around the world. The primary intention of this partnership is to promote children’s rights and the importance of early childhood …show more content…

Additionally, they strive to conduct transparent business and operate ethically to uphold human rights, throughout a culture of openness and trust. Consequently, the company focuses its social responsibilities in three main areas: employees, communities and responsible business. According to the reports of the organization, in 2016 LEGO give employment to around 19.000 members from 80 different nationalities. Consequently, it can be observed that in the last four years they have increased their workforce by 34,4%. Moreover, diversity represents a key force in the company, which demand the establishment of human resources practices that enhances commonalities among team

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