Case Study: Carlson Wagonlit Travel

Total revenue for Carlson Wagonlit Travel was 27.3 B in 2014 and $24.2 B in 2015.

The U.K. market was 4% of the overall business in 2014 and 5% of the business in 2015.

The breakdown of market share by region is approximately 32% North America, 32% EMEA, 19% Latin America and 16% Asia/Pacific

Overview

Full financial reports for Carlson Wagonlit Travel are not publicly available because the company is not publicly traded and so is not required by law to disclose financial statements to the public. That being said, they release a yearly statement with some key numbers that provide some insight into their business. As a travel company, we can assume that the vast majority of their business comes from travel and ancillary services related to it.

TOTAL REVENUE

Total revenue for Carlson Wagonlit Travel in 2014 was $27.3 B. In 2015, the revenue

However, in each of their financial press releases they mention percentage growth and loss in each sector.

Using this data as well as their reported numbers, we can make a reasonable estimation on the size of each of their global regions. We know that there was a net increase of $2M between 2013 and 2014 based on their revenue report. We also know that their Asian/Pacific market had 5% growth, their North American market had 6.3% growth and their Latin America market had 3.3% growth. Their EMEA region suffered a .8% loss.

In 2015, the overall loss was $.9 M. The Asian/Pacific market stayed constant while the North American market increased by 1.1%. Both Latin America and EMEA suffered losses of 7.8% and 1.2% respectively.

We also know rough numbers of how large each geographic region is in the global travel industry which gives us a starting off point for the estimation. We know that Europe and the US are the largest geographic regions for travel, with Asia quickly catching