Case Study Burger King

Q.1 Executive summary

Burger king was opened in 1953 in United States. Burger king is comes after MC Donald’s in burger food market in the world. Burger king was struggling under-investment by the early 2000s. Even customers agree that burger king’s meals are better than Mc Donald’s but they doesn’t have good perception making the aggressive marketing and administrative power of their major by circumstantial. This was released in 2002, Diageo the first grade in spirit drinks and wine, which purchased it in 1997, after an alliance with Guinness. Texas pacific group bought it in 2002 for $2.26 billion. This second ranked burger chain continuously fight with Mc Donald’s and in year 2004 their performance slightly inclined. In their market they

especially when it comes to the price, quality and services offered by them.

• Legal threats includes law suits against their restaurant, meals, advertising, employment etc.

Q.3 Mission:

The mission of burger king is simple yet profound. They working on quick service, they prepare and sell fast to fulfil their customer demands quickly, correctly, politely and in safe and hygiene than their competitors. They will charge all their business affairs correctly and consist of skilled perfect staffs in all over New Zealand. They will continue to boom up their profits and responsibly, and enhance opportunities for every employee of their organisation.

Vision:

The burger king vision is all about the company’s goals to increase sales and expand the business in all over the world. The vision term describe the four poles of sales- menu, image, marketing and communication, and operations, and it explain that how they use it to promote their sales. It also highlight goals for future global expansion, franchises, and limiting its corporate budget.

Values:

In daily routine burger king serve over 11 million customers in their worldwide restaurant. This is because of some factors which