Case Analysis Of Tesco Malaysia

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Recommended: Improving Tesco customer service is important for the business

As a leader of online shopping within the retail outlet industry, Tesco Malaysia is light-years ahead of its competition and it is no surprise that it has more than half of the ecommerce grocery market in Malaysia and is doing so well in the online shopping channel as its search positions dominate the sector. It is hard to pick any flaws with its ecommerce practices, but of course, there is always room for improvement. The following are some of the suggestions that could be tweaked to generate even more of the green stuff for the retailer. • Improve the homepage – Lose the drop down menus. From the homepage, there are a lot of options for visitors, so it is not difficult to see why the web designers have chosen to save space by using dropdown …show more content…

Tesco does this well to a point, allowing you to sort by price and brand, but a few more options would be useful. For example, if I search for washing machines I still have four pages to go through after choosing a price range. In the case of this product, I'd like to be able to search according to spin speed, load size, and other relevant features, all of which would help me find the one I want more quickly. At the very least, Tesco should look allow users to narrow the search results by keyword (something it doesn't currently cater …show more content…

This is especially true with products that are going to cost customers a relatively large amount of money like electrical appliances. Customers who are going to spend RM200 on a food mixer e.g. really need to be able to see it from a variety of angles and contexts. From the pages, Tesco seems to be limiting its range of product images and some even without images at all! A good alternative to showing multiple alternative images is to provide a tool that a user can control by hovering the mouse over a specific portion of the

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