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Business ethics and social responsibilities of international firms
Business ethics and social responsibilities of international firms
Business ethics and social responsibilities of international firms
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impact is not taken care of, people will refrain from buying it. A customer would not like to use a product that is harmful to natural-sustainability, and it will decrease the profit gained by businesses. PepsiCo works with many different suppliers all around the world to meet consumer needs. “In order to achieve this possibility, the company works with suppliers and builds strong relationships with many of them through a variety of training programs. For example, a huge emphasis is placed on the agriculture supply chain. Many farmers undergo a special training, aimed to enhance efficiency in operations and to reduce the number of resources used” (Muzumdar, pg. 5). As PepsiCo deals with a lot of suppliers, they try to get profit for themselves, …show more content…
We also have made the guidelines easy to use, and importantly, are working with other companies to cross-honor each other’s standard, recognizing that time needed to fill out paperwork is time away from farming” (Nooyi, pg. 1). Making decisions in favor of environment, while giving profit to other is a social work that PepsiCo values a lot. Similarly, if all the businesses make goals like PepsiCo, it is possible that we can manage our environmental and social responsibilities. Socially engaging and letting other know will increase customer and consumers will be aware of what kind of product they are using or eating. People’s knowledge about environment and goods will able them to choose their items wisely for the usage. It will also reduce the chaos of bunch of people suing for the lack of information. Another aspect of this is that when a company is actively engaged in social awareness then it can attract customers because they will have a feel of attachment with the company and they will want to willingly take part in …show more content…
1). PepsiCo not only made goals, but they also proved that they achieved this innovative, “and as a testament to the durability of our innovations, a number of our recent product introductions, like Tostitos Cantina, Mountain Dew Kickstart and Pure Leaf, generated double-digit estimated annual retail sales growth in 2014 after achieving over $100 million in their launch year” (Watrous, pg. 1). PepsiCo promotes interaction of employees with customers with the help of customer service due to which they are able to understand the consumer demands and innovate new ways to provide services to people and environment. Positivity flows through employers to employees and employees to customers. Our thinking and ideas to preserve our natural environment motivates these employers and employees to meet the demands made by customers, thus we should keep this in mind that businesses are not the only ones to have responsibility towards environment, but public is also equally responsible. Today, Pepsi products are sold in almost every in the world, and due to its popularity, “retail stores can attract additional
Quoting the Gettysburg Address: “The world will little note, nor long remember, what we say here, but can never forget what they did here…”, states just how important the incidents at Gettysburg were. The impact of the Battle of Gettysburg on the Civil War, and on the United States of America as a whole, will never be disregarded. It resulted in the Confederate never being able to reach the military strength they had in Adams County again. In the viewpoints of the two sides, this battle left the North to rejoice, and the South to mourn. Despite the fact that the Battle of Gettysburg was a defining moment in the nation’s history, it would not nearly end the Civil War, as it ran on for another 2
Senior Management of PepsiCo is evaluating the potential acquisition of two companies – Carts of Colorado and California Pizza Kitchen – in order to expand the company’s restaurant business. If indeed PepsiCo decides to pursue the acquisition of one or both, they must decide how to align each of these business units in its historically decentralized management approach and how to forge relationships between the acquired business units and existing business units. In their evaluation, Senior Management is faced with the question of whether the necessary capital investment in order to purchase one or both of the businesses can be profitable for each of the acquired business units, but must also take into consideration that the additional business units will not hinder the profitability of the existing business units.
With every speech comes a response. Whatever purpose it intended to have, fails, then the matters disappeared and at most, refuses to take the speakers words to heart. During a time of sensitivity, healing, and confusion, words are capable of acting as a medicated dressing all that is needed are the right words. Lincoln appears before the people of the states as one of their very own-- one who through a three minute speech spoke words of the people.
Szymon Wrobel stated that many years ago, Aristotle named these: Ethos, Pathos, and Logos, which stand for: the credibility of the speaker, the emotional appeal to the audience, and the proof to support the writers claim (par 25). President Lincoln’s credibility is implied through his position and his readiness to act over the ideals that led to the civil war. Throughout the “Gettysburg Address”, President Lincoln relied heavily on the ability to bestow emotion onto the audience. By references of the founding of the nation, he can bring forth a sense of national pride. As those events were less than a hundred years before, the stories and sacrifices would still be intimately known by the people of that time. He constantly referenced the dead from the Battle of Gettysburg and ties that into the future for them and the nation. What he accomplished with this is establishing strong emotions for the loss and suffering that was done; but, instead of leaving the people with this type of feeling he conjures up for them a feeling of hope, as if to show them a light at the end of the
Cola Wars Environmental Analysis 1. Introduction External environmental analysis of US carbonated soft drink (CSD) industry allows concluding that declining CSD sales call for changes in industry operations whereby market players can benefit from the fundamental shift in the industry development and maintain its leadership positions in beverage market. Analyses of macrolevel, industry, and competitive environments suggest that expansion, strong brand recognition, and changes in value chain will be key success factors in the future industry development. 2. What is the difference between a.. External environmental analysis a. Macrolevel environment (PESTEL analysis) i. Political New federal nutrition guidelines identified CSD as the largest source of obesity-causing sugars in the American diet.
The Gettysburg Address is one of Presidents Abraham Lincoln’s most famous speeches he had given. As the years pass by more historians try to analyze his address to see if they can determine what President Abraham Lincoln was trying to tell the people. In the article “Abraham Lincoln’s Invitation to Speak at the Gettysburg and the Meaning of the Gettysburg Address” Roger Norton mentions how President Lincoln’s main goal was to dedicate the battlefield to all the men who died and to explain to the nation why the Civil War was worth fighting
Considering individuals are becoming more health conscious it would be beneficial for Coca Cola to continue producing even more healthy products. Producing healthier drinks could potentially get their products back in schools. Researching into cheaper materials as well as environmentally friendly alternatives to plastic would be another recommendation. The main concern for Coca Cola is water supply. Without water Coca Cola would not be able to stay in business. It is recommended for Coca Cola to reduce the amount of water it uses. They have already begun a goal to improve water use. “Our 2020 goal is aggressive and builds on the 21.4% water efficiency improvement we’ve made since 2004. We expect to increasingly assess not just the quantity of the water used to grow our product ingredients, but the impact of that use as well” (Improving,
As environmental concerns become more of an issue for consumers, they will be more aware of the impact that a company has on themselves and the environment and therefore be more conscious of who they support with their dollar.
The first step for Pepsi Cola to undertake is to generate ideas for the new product. There are many different alternative ideas available to help Pepsi through this process. They shoul...
In order for PepsiCo to be successful in selling Pepsi Platinum, the company must research the marketing community. The best way to create a strategic marketing plan is to understand the target market in the beverage and sports drink business. PepsiCo must ask, “What is the demographic of this market, what are psychographics and behaviors of the specific market that PepsiCo, in regards of selling this brand, desires to reach?” Understanding our customer needs, and competitors offerings will help PepsiCo create a strategically integrated marketing plan. The principal to any successful marketing strategy is to understand the customers and their needs. The ability to satisfy customers' needs better than the competitors, will first be, that PepsiCo build customer loyalty and increase sales (Business Link, 2007). Marketing research uses many methods to obtain its results. PepsiCo will use external census data and marketing survey data collected by outside marketing research firms, as a method of understanding customer wants and needs. Computer-aided methodologies will also be used to collect data on the competitors of PepsiCo such as Coca Cola, Jones Soda, and Mo...
Place: PepsiCo uses a global network for distributing its products to consumers. Most PepsiCo products are available at retailers, such as supermarkets, grocery stores, and convenience stores. However, customers can access PepsiCo-licensed merchandise like tumblers and t-shirts through retailers and their websites. Based on this element of the marketing mix, PepsiCo’s places for distributing its products are mostly non-online
Thanks to my fascination with PepsiCo and partly because this is an assignment, I went online and search for some of PepsiCo’s most successful and ongoing marketing campaigns and strategies. During my research I noticed several daring marketing strategies Pepsi employed throughout the years. For example, gaining the support of Michael Jackson in the 1980’s and latest gaining the endorsement of global pop star Beyoncé.
The more experience you have putting these tips into practice, the more they will become instinct. And by making informed decisions and ensuring that the product’s claims are accurate, you can feel good about the choices you make and their positive impact on the environment. If more greenwashing means that marketers are increasingly responding to the demand for sustainable products, this could be a positive trend. If left unchecked, greenwashing creates significant risks. Consumers will give up on marketers and manufacturers, and give up on the hope that their spending might be put to good use. Recent developments suggest companies should be prepared for the new wave of measures. Greenwashing has become a buzz word for consumers and the media. Unfortunately, the rules are not always clear when it comes to responsible environmental marketing.
In 2011 PepsiCo announced the launch of their Social Vending System. This system featured a full touch interactive screen. A consumer can select a beverage and enter the reciepent's name, mobile number, and personalized message and gift it with a video. PepsiCo uses technology to their advantage for global implementation.The company uses media sites in multiple was as advertisement and marketing tools.
CASE 1-3: Coke and Pepsi Learn To Compete in India The political environment in India proved critical in that their government was unfavorable to foreign investors. They prohibited the import of soft drinks since they felt it could be gotten anywhere. They also prohibited the foreign brand name and wanted the name Lehar Pepsi and Coca-Cola India, an indigenous name. These effects couldn’t have be anticipated prior to entering the market because the trade policies, rules and regulations of India were difficult and unpredictable.