Canadian Blood Service Case Analysis

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Current Situation The Canadian Blood Service was non-profit organization and was operated under its key principles such as safe and sufficient supply of blood and blood products. The CBS lacked the reputable position in the market due to past controversies regarding blood donation and has to ensure its position through providing safe services to the general public. Problem Statement The major problem faced by the organization is that it has to meet the increasing demand of the blood, whereas; supply of the blood is not enough to meet that demand. The organization is required to increase the number and retention of donors. Therefore, the organization also has to build trust in the eyes of public towards blood donations. Analysis The management of CBS was concerned about the growing demand of blood in Canada and this is due to several reasons such as; seasonal …show more content…

In addition, the organization has strong financial position and was engaged in a nonprofit business. The organization also introduced mobile clinics to facilitate the blood donors. Whereas the major Weakness of the organization is that donors are not paid for donating blood due to which the public is not motivated. In addition to this, the organization lacks trust in public due to the contaminated blood controversy, which has led to creation of a negative public image for the organization. The Opportunities that CBS could have are that the demand of blood and related products is increasing and no major competitor exist in the market. Moreover, a large demographic is available that could be potential repeat donations. However, the Threats to CBS are the prevalent misconceptions in the public about blood donation. In addition, blood cannot be stored for more than a month and the demand of blood is also affected in holiday season. Furthermore, the risk of new diseases affect the blood

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