CVS Caremark Coporation Case Study Analysis

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Organizational Internal Strengths and Weaknesses
The CVS Caremark Corporation has internal strengths which it should capitalize on while organizing ways to be more proactive in improving on its weaknesses for increases in pharmaceutical market share in the American markets and future markets abroad. In order to be a successful organization CVS should direct its efforts to position itself for a larger customer base and improve the value for all of its stakeholders. Below is a list of CVS’s organizational internal strengths and weaknesses:
• Market share leader in mail order pharmacy, retail pharmacy, specialty pharmacy, and retail clinics
• Second largest drug store chain in America
• Leading pharmacy benefits leader
• Rapid growth through acquisitions including Eckerd and Longs Drug store chains
• The purchase of prescription benefits management (PBM) providing access to a network of 65,000 pharmacies, including more than 7,100 CVS pharmacy stores
• Leading provider of Medicare Part D Prescription Drug Plans
• They fill one out of every 5 prescriptions in America
• Holder of #1 or # 2 market share in 20 of top 25 U.S. drugstore markets
• Falling revenues in Pharmacy Services business segment
• No international market penetration
• CVS revenue growth in drugstores by 3.6 percent
• CVS’s pharmacist internal culture to fill prescriptions as well as recommend and counsel
• CVS’s store branding products at 17 percent of sales
• 24 hour online and in store customer service
• The rise of new service offered in “Minute Clinics”
• Not getting better market shares into urban markets
• Lack of carrying high amounts of staple food items
• Interest into the lucrative food market segment business unit
Recommended Strategies and Long-...

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...cent sales starting January, 2013
5.) Evaluate the performances of the international markets and CVS’s national and international competitors for each year in revenues keeping in mind that the breakeven point will not be until to be in 2014. The business segments will include revenue measurements in CVS Canada and CVS Mexico per location regarding the Retail Pharmacy segment, the Retail Clinic segment, and Pharmacy services. Growth in revenues if to be realized for each location in 2015 which is projected to be 20 percent annually.
6.) The measurable will be to compare the total coupon usage among customers prior to the competitor coupon program ratio with that of the usage of CVS Caremark Corporate coupons used with respect to sales growth and increase market share increases over top competitors including, Rite Aid Corporation, Walgreens, and Wal-Mart Stores Inc.

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