Buying Behavior Case Study

961 Words2 Pages
bulb-icon

Recommended: Theoretical literature on market segmentation

A consumer’s buying behavior is influenced by four major factors; cultural, social, personal, and psychological factors. These factors cause consumers such as myself to develop product and brand preferences. Although many of these factors cannot be directly controlled by advertisements and marketers, understanding of the impact they have on me and my purchasing behavior helps a me recognize my brand loyalty. When purchasing any product, myself and any consumer go through a decision process. This process consists of up to five stages: problem recognition, information search, evaluation of alternatives, purchase decisions and past purchase behavior. The length of the decision process will vary based on what product I am looking for and the importance it has to me. The first thing that I notice myself doing while purchasing a product was being influenced by any of several people such as my parents or friends in my purchasing decisions. The number of people involved in my buying decision increased with the level of how big my purchase was. …show more content…

An understanding of the influence of these factors is essential for marketers in order to develop suitable marketing mixes to appeal to the target customer such as myself. Cultural factors include a consumer 's culture, subculture and social class. These factors are often inherent in my values and decision making processes. Social factors include friend groups, family, roles and status. Personal factors include such variables as age and life cycle stage, occupation, and economic standing. While studying my personal buying behavior and what factors influence me to buy a certain product, this made me realize my reasoning for buying specific brands and

Show More
Related

  • Dr Thunder: Advertising Scheme

    1235 Words  | 3 Pages

    Mise, J. K., Nair, C., Odera, O., & Ogutu, M. (2013). Determinants of Brand Loyalty and Product Quality of Soft Drink Consumers. Asian Journal of Business and Management , 1 (1), 8-13.

    Read More

  • Vendition Case Study

    1645 Words  | 4 Pages

    We are all consumers, and we buy diverse products every day. But, do you know what the main factor is that influences us to choose a product? If someone selects a cloth, maybe he pays attention to its quality! Customers’ decisions can be changed depending on what the main factors they are looking at. Various influences can cause consumers to select different products.

    Read More

  • Consumer Behavior Analysis

    1474 Words  | 3 Pages

    Introduction This paper presents a dynamic model on the consumer behaviour in the real world marketing issue. It will further discuss the marketing and industrial experiences encountered daily in everyday business life, in addition to the consumer behavioural issues and consumer analysis and recommendations. Research studies have argued that industries or companies experience lots of issues in awe of the logistics of their daily routine, giving them the knowledge that can be used to anticipate incoming situations with the way of tackling problems. However, with the familiarity and repeated external occurrences in the marketing scope of an industry, there are many implementations carried out in solving such problems without complexity.

    Read More

  • Spotify As The 5 Step Consumer Decision Process Model

    923 Words  | 2 Pages

    From buying a hamburger to buying a house people use a process in order to make a decision on what to buy. (book cite) describes this as the consumer decision process (pg.175). Utilizing a consumer decision process model, marketers are able to better understand how consumers are purchasing products and services. The five step consumer decision process model includes need recognition, information search, alternative evaluation, purchase, and post purchase. Not all purchases require following all five steps to a T, but consumers, whether they know it or not, follow a version of this model when making a purchase. Companies also use this model in order to effectively market their products and services. A company

    Read More

  • Levi's Strauss: Global Marketing Strategies

    1090 Words  | 3 Pages

    Socio- cultural factors consists of language, ethics, religion, values and customer perceptions. It deeply affects t...

    Read More

  • Understanding Consumer's Behavior

    1463 Words  | 3 Pages

    This report aims to provide a mix review of theories and personal case study. I will apply two consumer behaviour theories in relation to my own purchase decisions.

    Read More

  • Consumer Behaviour: The Needs And Motivation Of Digital Camera

    1980 Words  | 4 Pages

    Every company wants to understand why people decide to buy its products or others. Firstly, we have to understand why people buy certain kind of product. People buy products because they need them. A need is activated and felt when there is a sufficient discrepancy between a desired or preferred state of being and the actual state. (Engle£¬Blackwell and Miniard. 1995. p407 ) For example, when you feel hungry, what you needs is some food. It is very important for marketer to understand the needs of consumers. All the consumers may have the same needs, but the ways which they satisfy what they need are different. Here is a example, Chinese people would choose rice when they feel hungry, whilst British people may choose bread to satisfy their needs.

    Read More

  • Consumer Decision Making Process

    1445 Words  | 3 Pages

    Consumer Decision Making Process A key factor in successfully marketing new/existing products or implementing a product Extension is a thorough understanding of the motivation, learning, memory, and decision Processes that influence consumers purchasing behavior. Consumer purchasing behavior theories have found their way into managerial decision making to help companies more effectively develop and launch new products, segment the market, determine market entrance and in brand management. Therefore, a better understanding of how consumers decide what to purchase is critical to the success of a product. There are numerous theories and models describing the consumer purchasing decision process.

    Read More

  • National Culture Influences on International Management

    2527 Words  | 6 Pages

    As culture may impact people's behaviours generation by generation, in other words, the consumer's need of business in some level depends on cultural influence. Cultural influence lies in a variety of forms, from laws, regulations, religions to personal interests.

    Read More

  • Consumer Buying Behavior

    2165 Words  | 5 Pages

    2. Today marketers can collect and analyze data about consumer behavior, one person at a time; this is the relationship approach to marketing.

    Read More

  • Case Study Of Mustela

    1246 Words  | 3 Pages

    Nevertheless, one of the most important constants among all of us, regardless of our differences, is that, above all, we are buyers. We use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, services, and even ideas. As consumers, we play an essential role in the health of the economy; local, national and international. The purchase decision we make affect the requirement for basic raw materials, for transportation, for production, for banking; they affect the employment of employees and the growth of resources, the successfulness of some industries and the failure of others. In order to be successful in any business and specifically in today’s dynamic and rapidly evolving marketplace, marketers need to know everything they can about consumers; what they are want, what they are think, how they are work, how they are spend their leisure time. They have to find out the personal and group influences that affect consumer decisions and how these decisions are made. In these days of ever-widening media choices, they need to not only identify their target audiences, but they have to know where and how to reach

    Read More

  • Brand Building - Hamam

    1814 Words  | 4 Pages

    Even with commodities, there are quite a few parameters which brands can use to position themselves to capture a place in the consumer’s memory and consequently in their shopping basket. A few of the more widely accepted of them are: Consistency of Product Quality, Customization of the product to the extent possible, Providing a wider range of products, Identifying the most profit generating segments of the market and modifying or adding an offering to cater to their specific needs, Unique packaging, Emotional Branding and even basing branding on building a unique image to the extent of professing to have a brand personality. In fact focusing on getting consumers to build an emotional identification with the brand and its personality has a far longer lasting effect and builds far greater loyalty than focusing on just functional and utility attributes which a competitor would also able to easily match if not surpass.

    Read More

  • Culture, Influences, and Behavior

    1306 Words  | 3 Pages

    In an article called Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context, the basic characteristics of culture are described:

    Read More

  • Theories Of Consumer Behavior

    624 Words  | 2 Pages

    The theory of consumer behavior is based on a variety of different assumptions. One of the first basic assumptions is consumers act on rational behavior. Consumers are naturally drawn to what will lead them to the better sale. Each naturally want to spend their income and get the maximum satisfaction for their dollar. For example if Miller Lite was fifteen dollars for twenty-four cans and Busch Beer was twenty dollars for forty cans, the consumer may be drawn toward Busch alcohol. By buying the second brand the consumer will be following rational behavior theory by getting the maximum amount of utility for their dollars spent. This statement would hold true if it were not for consumer preferences.

    Read More

  • Product Launch Essay

    1564 Words  | 4 Pages

    The research on consumer behavior assists the organization recognize and forecast the purchase behavior of the consumers while they are purchasing a product. Thus, the study of consumer behavior helps the marketers not only to understand what consumer's purchase, but helps to understand why they purchase it (Kumar, 2004). There are a lot of elements which can influence the purchase decision of consumers such as social influences, cultural influences, psychological factors and personal factors (Super Professeur, 2011). Understanding these factors helps the company to market the product on right time to the right consumers in order to generate more profits. On the other hand, if the marketers fail to understand these components that might influence consumers, they will fail to convince the consumers to purchase that product or will fail to meet the demands of consumers. However, consumer behavior is one of the stimulating and challenging areas in marketing studies being a human activity focused on the products and services. Thus understanding the behavior of the consumers is a great challenge. Moreover, it is not easy to get a full picture of consumer behavior as customers make plenty of different buying decision every day and they usually do not know exactly what influences their purchase. In short, basing on all

    Read More

More about Buying Behavior Case Study

Open Document