Business Strategy for CanGo

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Competitive Analysis
CanGo is an experienced company within the internet industry, books, videos and CD’s have proven well with consistent growth. In relation to CanGo’s fast growth, their motivation to expand and diversify into the online gaming industry would improve the company’s overall business opportunity. According to Park Associates (2010) their research has shown a steady growth of invested time playing online games through several media’s. This increase would support CanGo’s venture in the online gaming industry. Other companies are already operating successfully within the online gaming industry. CanGo’s competitive analysis will be needed to determine their strengths and weaknesses against their competitors. This analysis will assist CanGo on determining their best business strategies to become a large competitor in the industry. We at Reliable Consulting Inc. have researched three strong competitors within the industry Cango currently operates along with their future expansion of online gaming. Those three major competitors are Amazon, XBOX and STEAM, they all have established similar products in the industry that CanGo has interest in.
AMAZON
Cango’s current competitor, Amazon.com, was founded in 1994 and based out of Seattle, Washington. They started in a car garage and grew over the years to become one of the largest online retailers. Amazon is a multinational E-Commerce company that offers products to buy online to the consumer’s doorstep. They have grown a customer base well over 137 million and growing across the world. With that, they have established a network of fulfillment centers across the globe to provide fast and reliable service. Such products are similar to what CanGo offers, books, movies, music, g...

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References
Amazon. (N.D). About Amazon. Retrieved from http://www.amazon.com/Careers-Homepage/b?ie=UTF8&node=239364011
Bloomberg. (2014). Amazon.com Inc (AMZ:NASDAQ GS) Retrieved from http://investing.businessweek.com/research/stocks/earnings/earnings.asp?ticker=AMZN
Fahey, Rob. (2013) Xbox One vs. PS4: Competition at last. Retrieved from http://www.gamesindustry.biz/articles/2013-08-23-xbox-one-vs-playstation-4-competition-at-last
Park Associates. (N.D). Online Gaming: Global Outlook. Retrieved from https://www.parksassociates.com/report/online-gaming--global-outlook
Steam. (N.D). Welcome to Steam. Retrieved from http://store.steampowered.com/about/
Tuck School of Business at Dartmouth. (2011) Microsoft’s Xbox Gamble. Retrieved from http://digitalstrategies.tuck.dartmouth.edu/cds-uploads/case-studies/pdf/6-0011.pdf

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