B Beautiful is thinking of doing a promotion to try and get more customers
so the company will be more known.B Beautiful - nail bar, specialise in
Jessica products. It is a medium sized shop located in the town centre
Promotion Activity
B Beautiful is thinking of doing a promotion to try and get more
customers so the company will be more known.
B Beautiful - nail bar, specialise in Jessica products. It is a medium
sized shop located in the town centre. The company has come up with an
idea which they will hope to interest more clients.
Types of promotion:
· Informative advertising- the highest spender, this is the
Government. Most of this advertising is aimed at giving information to
the public. New businesses like mine also have to inform customers
that a new business wants to serve them.
· Persuasive advertising- Designed to persuade the public to buy a
particular product e.g. Nail products
· Sales promotion- this is including discounts coupons, free offers
competitions, demonstrations and displays.
· Direct marketing- addressed mailing and telephone
B Beautiful have decided to do a sales promotion where clients have a
basic manicure (priced at £24.00), they get a Jessica nail varnish at
retail price of just £4.65. With this offer they can buy up to however
many nail varnish’s they wish.
The promotion will be set 1st Dec-3rd Jan 2005 as this will convince
more clients to come as it being Christmas and New Year period. A
perfect Christmas gift or even to have lovely manicured nails for the
special occasion.
The costing for the promotion has been carefully worked out.
The costing of the products is as follows:
Products
Price
Nail Varnish
£4.65
Base coat
£4.65
Top Coat
£5.15
Cuticle Cream
£8.53
Cuticle Oil
£5.90
Nail Varnish Remover
£2.40
Hand Cream
£5.70
Pack of Files
£2.95
Total
£39.93
40 treatments cost B Beautiful:
Costs
40 Treatments formed
Cost for Salon Per Treatment
One Treatment
£1.00
Therapist
£5.00
Total
£6.00
£24.00-£6.00
Profit Per Treatment
Profit
£18.00
20 treatments cost B Beautiful:
Costs
20 Treatments formed
Cost for Salon Per Treatment
One Treatment
£2.00
Therapist
£5.00
Total
£7.00
£24.00-£7.00
Profit Per Treatment
Profit
£17.00
Ways B Beautiful can advertise include:
· Television
· Posters/leaflets
· Local radio station
· Back of bus tickets
· Internet
· Teletext
· Shop windows· Local papers
· Offers/vouchers
The methods B Beautiful could probably afford and what would be the
most effective are:
· Local paper
· Bus ticket
· Leaflets/flyers
· Poster
· Vouchers
Printed Leaflets
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I have done some research on “flyers” for 1/3 A4 flyers (99 x 210mm),
which are printed out in full colour. All the flyers are printed out
in 250gsm gloss card. The printing company has different options to
choose from e.g. Quantity.
Quantity Full colour front, Full colour front, Full colour
Mad Cow Disease, scientifically referred to as (BSE) Bovine Spongiform Encephalopathy, is a disease that affects those humans who eat the meat from infected cows. Mad Cow Disease is one of several fatal brain diseases called (TSE) Transmissible Spongiform Encephalopathy. (USDA) There was evidence of a new illness resembling the sheep disease scrapie. It was technically named BSE but quickly acquired the mad cow tag because of the way infected cattle behave. (CNN) In 1997, there was an award given to Stanley Prusiner, for concluding that a distorted protein called a prion was responsible for Mad Cow Disease, noted the long incubation period made it difficult to distinguish (Bryant). Another name for Mad Cow Disease is the new variant Cruetzfeldt-Jakob Disease (vCJD), similar to the Creutzfeldt-Jakob Disease, which is a deadly brain illness that strikes about one per million per year (USDA) due to genetic or unknown causes while the vCJD is contracted from eating infected cows (USDA). Both CJD and vCJD are so similarly named because of the similar effects from the illness.
Mad cow disease is caused by prions, "weird mutant proteins that are found in brain and spinal tissue"1. Another name for mad cow disease is called bovine spongiform encephalopathy (BSE) and the definition is "a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion"2. It started from what is called a prion protein then it turned into a pathogenic, and then it starts to damaged the brain of a cattle. There's another name for this disease and it's called Creutzfeldt-Jakob Disease "a form of progressive dementia characterized by loss of nerve cells and degeneration of nerve cell membranes leading to the production of small holes in the brain. It is rare, degenerative, and invariably fatal"3. This disease happen in human causing lapses in the memory, mood swings similar to depression, lack of interest and social withdrawal3. It is said that this disease has no tr...
Although mad-cow disease is always fatal, it is not really much of a worry in the United States. There have only been four cases of mad-cow disease ever recorded in the United States. In every case, the United States Department of Agriculture has intervened and recalled tons of beef, 10,400 lbs. in the first case to be exact, in order to insure that the meat did not reach the plates of United States citizens.
cattle. Between the years 1992 and 1995, a major BSE outbreak occurred in Great Britain, which caused
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What major technology change has had the greatest impact on the quality of your life?
Fast Fashion may be the most significant disruptive in the retail industry today. Troublesome novelties, or product or services, that alter an prevailing market by presenting minimalism, suitability, convenience and affordability, have the most positive influence on a company. Because fashion is ever changing and technology is always evolving the amount of production time it takes for something to be manufactured
Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.
The fashion industry has changed over a period of time due to the growth of boundaries. This is attributed to the varying dynamics of the industry; declining mass production, altered structural aspects in the supply chain, need for more affordable cost and quality. This shows that fashion retailers are able to acquire a competitive power in the market through making sure through which they get their products to the market for the consumers (McAfee, Dessain, & Sjoman, 2007). Consumers are hence able to get product easy and of high quality. Fast fashion has been able to meet the needs of consumers while trying to acquire major merchandize turnover to retailers than local rivals. The Zara case study reported sales $8.15 billion to its competitors Hennes & Mauritz 0f $7.87 billion (Dutta, 2002). This was the consumer’s one stop shop due to the quality products offered both globally and locally.
"RedBull Presentation for Advertising." Upload & Share PowerPoint presentations, documents, infographics.N.p., n.d. Web. 15 Feb. 2014. .
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Consumers tend to be more demanding and more arbitrary, so use appropriate strategy will be critical to all fast fashion retailers.
Simply speaking, a company’s structure and design can be viewed as its body, and its culture as its soul. Because industries and situations vary significantly, it would be difficult and risky to propose there is a “one size fits all” culture template that meets the needs of all organizations” (Nov 30, 2012). Those organizations who have shared beliefs and values and have organized methods on chain of command going to have positive outcomes. This will help shaping their employees views and performances. The growth and profit of the business relays on their employees and their performances. Culture is the core which will help and encourage all different level workers. If the core itself is weak, it will weaken the atmosphere of the business. Many companies announce that they have great culture but fail to implement to the lower level of workers. The basic issue is when organization has one set of culture and thinks one culture will meet the needs of all the workers. Each business is different and each individual is unique and have different beliefs and behaviors. The culture that is right for one individual might not work the same for the others. The ideal approach in this case would be, looking at the bigger picture of diverse working environment and give importance and respect to what are the ranges of business firms to achieve the perfect culture for organization. Sometimes one size fits all will not going to fit anybody, so the organization have to keep their ideas open and value everyone’s presence respecting all of their culture for the betterment and
“Not Being Advertised…How The Advertising Business Has Changed Over Time.” Ezine Articles, Allan Kalish, 22 December 2005. Web. 4 October 2009
Advertising lies in the Promotion part of Marketing Mix, but it applies to all the other P's as well. Promoting one’s business is the key ingredient to making one’s business successful. Promotion, along with a great product, key placement, and a reasonable price, will help a marketer work his way to the top. Promoting does not mean leaving his advertising up to the word of mouth of his current customer.