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Limitations on intellectual property protection
Limitations on intellectual property protection
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1. Would the name Hallowed receive protection as a trademark or as trade dress? Explain. P.308,312
A Trademark is a distinctive mark, motto, device, or implement that a manufacturer stamps, prints, or other affixes to the goods it produces so that they can be identified on the market and their origins made known(Cross & Miller, 2012).
A Trade dress reference to the image and over-all appearance of a product. Trade dress is a broad concept that can include either all part of the image or overall impression created by a product or its packaging (Cross & Miller, 2012).
Pertaining to the definition of the two hallowed would receive protection as trademark. Trademark identify the product for any similarity before it’s ready to be put out on the market and trade dress look at the visual appearance of the product.
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If Trent and Xavier had obtained a business process patent on Hallowed, would the release of Halo 2 have infringed on their patent? Why or why not? P.318
Yes, because if a firm or person makes, uses, or sells another’s patented design, product, or process without the patent owner’s permission, that firm or person commits the tort of patent infringement. Patent infringement can occur even if the patent owner have not put the patent product through commerce. The video games are similar in name and code and may be equivalent to existence of infringement.
3. Based only on the facts described above, could Trent and Xavier sue the makers of Halo 2 for copyright infringement? Why or why not? P.318-320
Trend and Xavier can sue the makers of Halo 2 for copyright of infringement, because once you patent a product it is protected by the copyright act.
Copyright Infringement is whenever the form or expression of an idea is copied, and infringement of copyright has occurred. The reproduction does not have to be exactly the same as the original or in its entirety, if any of the original is reproduced then the copyright has been infringed (Cross & Miller,
Several possible legal issues are evident in the scenario. In this scenario, the name Hallowed would receive protection as a trademark since it is a word that distinguishes the product from others. A trademark is understood as a design, symbol, phrase or word or a mix of these that distinguishes and identifies the source of the goods of one firm from those of other firms. A trade dress basically refers to the visual impression which is created by the totality of every element utilized in packaging or presenting a service or good for sale. In essence, it gives the product an identifiable and distinct look (Jameson 212). The name Hallowed cannot be a trade dress since it is not a visual expression, but rather a name.
The company might face the problem of having their advanced software technology stolen because they were not protected by any patents. It is common that competitors steal somebody’s ideas and develop them. Competition will then be more intense.
While Bungie continues to make Halo games, the franchise itself is now overseen and published by a Microsoft-created subdivision called 343 Industries. This sub-division is also in charge of the recently released Halo: Legends anime/CG short-movie compilation, the comic books and all tertiary products, like the upcoming animated television series based on the machinima comedy shorts, Red vs. Blue.
“Copyright is a fundamental right of ownership and protection common to all of the arts” (O’Hara & Beard, 2006, p. 8). “It is a form of intellectual Property (IP)” and it gives the owner exclusive rights to the copyright (O’Hara & Beard, 2006, p. 11).
Hanson, Paige L. "Renaissance Clothing and Sumptuary Laws." Umich.edu. University of Michigan-Dearborn, 14 Sept. 2010. Web. 3 Mar. 2014.
Co-Branding;- co-branding is when two companies together, another word two brand becoming partnership of goods and services.(Investopedia.come.2013) the advantages of co-branding companies is to increase sales and cash flow, expanding customers and joined advertising. The potential disadvantages are disagreement on decision making, might fall if the two products have different market and customer trust issues. Co-branding would not work for Holland and Barrette because it might create confusing as they have huge customers and are familiar with brand. The risk going to co-branding is loss of control; lose customers because single advertising might not cover the entire category.
...rosoft is expected to continue its Halo games under another developer. (A Brief History of Halo)
Passing off is not confined to that resulting from the use of registered trade marks. While the TMA 1994 protects trade marks as property immediately upon registration, the law of passing off is said to protect as property the trade goodwill that develops in the market place. Although, passing off does not confer monopoly rights, passing off and trade mark law deal with overlapping factual situations, although, s 2(2) of the TMA 1994 s 2(2) maintains passing off as a separate cause of action. Passing off seeks to protect not the claimant’s sign as such but the claimant’s customer connection or "goodwill" built up around that sign or the claimant’s business. According to Alice Blythe, “Passing off seeks to protect business goodwill, which is the trading reputation of the economic undertaking proclaimed by the sign. The business goodwill proclaimed by the sign will be perceived by consumers in a very similar way to which Laddie J described for trademarks.” This a strong similarity to trade mark
The basic definition of a ‘trade mark’ is given by s.1 (1) of the 1994 Trade Marks Act, the definition is relatively straightforward. It defines ‘trade mark’ as ‘any sign capable of being represented graphically which is capable of distinguishing goods or services of one undertaking from those of another’. As a result, if the trade mark owner notice that there are people who infringe their trade mark, they may pursue legal action against trademark infringement.
People move away from their extended families, and traditions can fade, which is why it is important to have a trademark that easily identifies your ...
The recent course case of Audio Director Marty O’Donnell and how he was fired from the company has further aggravated those concerns. The court case, where Marty O’Donnell prevailed, has been given his lost pay, profit sharing for the franchise, Destiny, and his founder’s stock, has shown everyone that something went wrong on the part of the company which should be accepted. As instructed by the Chief Operating Officer Pete Parsons, Marty O’Donnell put in all the effort, collaborated with ex-Beatles star Paul McCartney and designed the music for the whole video game franchise Destiny. After being given a commitment that the music designed would be used in the video game, his music was unrightfully removed and replaced with one designed by Activision just before the launch of the game trailer. As Bungie Inc. had the right to take all artistic decisions in the project, I feel Marty was just trying to preserve the intellectual property of the company by protesting against such a move by Activision. According to me, this violated the industry’s code of ethics in that the intellectual property control was encroached upon and we as a team, could not stand up to them. Since being a technology giant, Activision was able to encroach on our work and we could not respond to that, to add to that, the Chief Executive Officer fired Marty, who tried to take a stand. Such an action has sent out a very unnecessary but a negative message and has worried me, for in future, if I don’t receive the full backing of my boss, my career could be well over before it begins. I feel that the company was not fair to Marty and took action against him just because he raised his voice against something wrong, which is not adhering to the industry’s code of ethics
TRADEMARK INFRINGEMENT 1 Trademark Infringement and Counterfeiting in the Fashion Industry In 2012 US Customs and Border officials seized $1.26 Billion, in counterfeit goods (US seizes counterfeit goods worth $1.26 billion in 2012, 2013). Counterfeiting has become so widespread that it has often become difficult to determine which item is the authentic one.
A contract is an agreement between two parties in which one party agrees to perform some actions in return of some consideration. These promises are legally binding. The contract can be for exchange of goods, services, property and so on. A contract can be oral as well as written and also it can be part oral and part written but it is useful to have written contract otherwise issues can be created in future. But both the written as well as oral contract is legally enforceable. Also if there is a breach of contract, there are certain remedies for that which are discussed later in the assignment. There are certain elements which need to be present in a contract. These elements are discussed in the detail in the assignment. (Clarke,
Plagiarism is defined by UMUC (2006) as “the intentional or unintentional presentation of another person’s idea or product as one’s own. Plagiarism includes but is not limited to the following: copying verbatim all of part of another’s written work; using phrases, charts, figures, illustration, or mathematical or scientific solutions without citing the source; paraphrasing ideas conclusions or research without citing the source in the text and in reference lists; or using all or part of a literary ...
With closed innovation, the question of what is mine and what is yours is never a subject of discussion. Large enterprises make vast investments in R&D activities, finding and employing the smartest people with the best brains to keep their business running smoothly and keeping their competitors at bay. By protecting their intellectual property, they can maximize profits, keeping and protecting the best ideas, transforming ideas to actual products or services in order to give them the upper hand on the